TVBlog
by David Goetzl
Back in August, Time Warner Cable PR executive Jeff Simmermon offered a curious confession: He was a passionate cord-cutter. Somehow, he had survived without cable. Not just in his previous … Read the whole story
by Wayne Friedman
Fox hopes to return to its usual higher ratings ground this spring -- eliminating a tough fall. A double whammy of a big "Lone … Read the whole story
by Wayne Friedman
Pasadena, Calif. -- ABC Entertainment wants not only a strong programming network, but some strong marketing messages that builds its brand name. Paul Lee, … Read the whole story
by Wayne Friedman
NBC has struck a big Olympic sponsorship deal for the 2012 London Summer Olympics Games, one that is looking to regain its sports image. … Read the whole story
by David Goetzl
Twentieth Century Fox Consumer Products has nailed "Glee." It has teamed with Sephora Americas to develop an exclusive collection of nail colors and prints … Read the whole story
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by David Goetzl
Rentrak, which offers ratings culled from set-top-box data, said it will offer a new batch of demographic data as an add-on to the household-level … Read the whole story
by David Goetzl
Buoyed by a huge football lead-in, NBC's "Saturday Night Live" posted its highest ratings in quite some time over the weekend in multiple metrics. … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to data by Kantar Media, total advertising expenditures in the first nine months of 2010 grew 6.4% from a year ago and finished … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Monday-morning quarterbacking of the Consumer Electronics Show: When it comes to future TV hardware/software/digital services, it's hard to place a bet: Google TV? Apple … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Last week I had the good fortune to travel to Las Vegas and CES, where the energy was sky-high, as expected, and television -- … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some TV stations are complaining that the Oprah Winfrey syndicated show has become too much of a promotional vehicle for the new Oprah Winfrey … Read the whole story