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by David Goetzl
Arbitron wants to ramp up its business measuring out-of-home TV viewing in order to retain clients for the long-term, rather than just specific projects. … Read the whole story
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by Wayne Friedman
Cox Media Group, the big TV station sales rep, is further expanding its digital sales efforts. Just after announcing the merger between digital sales … Read the whole story
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by Wayne Friedman
Making good on its effort to build out its video programming, AOL has struck a Web programming deal with big TV network reality show … Read the whole story
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by David Goetzl
As the Sinclair station group continues to wrangle with Time Warner Cable about a payment plan, a new affiliation deal with the Fox network, … Read the whole story
by David Goetzl
The number of music competition shows keeps growing. But will the hits keep on coming? Bravo and sister network Oxygen are betting there is … Read the whole story
by Karl Greenberg
Timberland's riches to rags to (maybe) riches story is about how the benighted outdoors brand let itself become defined by popular culture as a … Read the whole story
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by Joe Mandese
Simulmedia, the "targeted advertising television company" founded by online behavioral targeting pioneer Dave Morgan, has named Jack Smith Chief Product Officer, reporting to Alison … Read the whole story
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by Aaron Baar
The ad, developed by the bank's in-house advertising agency 601, and produced in association with Shooters, Inc. (and its DIVE visual effects division), depicts … Read the whole story
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by David Goetzl
In a move that may position him as the successor to long-time CEO David Barrett, Hearst Television has tapped the head of WBAL in … Read the whole story
by Wayne Friedman
Although it comes courtesy of the highly touted producer of "Grey's Anatomy" and "Private Practice," ABC's "Off The Map" did not enjoy an auspicious … Read the whole story
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by Wayne Friedman
Not missing a beat, CBS continues to rack up some midseason debut wins. Its "NCIS" at 8 p.m. is posting strong results, earning a … Read the whole story
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by Fern Siegel
The creative force behind "Battlestar Galactica" and "Stargate: Atlantis" has been named president, original programming, Syfy. Mark Stern, currently EVP at the network, also … Read the whole story
COMMENTARY
by Jane Clarke
They say that nothing is as powerful as an idea whose time has come. In TV advertising and media research circles, that idea is … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"There's like a pirate ship feeling to this show." Conan O'Brien says his TBS show isn't at all "The Tonight Show" -- but more … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The national survey by the Pew Research Center for the People & the Press, conducted Dec. 1-5, 2010, finds that more people continue to … Read the whole story
COMMENTARY
by Bob DeSena
Well everyone's back, I presume, from Las Vegas. Is there a show in a more appropriate venue than CES? Except that for this event, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
romises, promises. Everyone in television needs to make them -- but what is actually delivered can look a lot different. Comcast has to make … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"I really like this TV," my generally gadget-averse partner raves about the Dish Network/Google TV setup we recently installed. Actually, she isn't talking about … Read the whole story