TVBlog
At NAPTE, Jeff Zucker and Ben Silverman spoke candidly about their futures, while Silverman discussed the limitations on entrepreneurship he faced in his tenure at NBC. He noted that silos … Read the whole story
Looking to capitalize on the big potential advertising marketplace of new Internet-connected TVs, digital video insertion/management platform Adap.tv has struck a deal with TV … Read the whole story
TV content owners may be moving quickly on HD programming; TV advertisers for HD commercials are another story. A new study says advertisers using … Read the whole story
With Comcast adding many TV sports properties to the NBC Universal mix in its soon-to-be-closed merger, NBC is starting up a new in-house ad/marketing … Read the whole story
Demand for all media, but especially big, national media outlets like the major TV networks, will continue to expand through 2011, and will culminate … Read the whole story
The news was unexpected and reverberated throughout the cable world: Keith Olbermann announced that his Friday evening show of "Countdown" was his last. No … Read the whole story
You don't have to be a sheep and you don't have to accept conditioning. No, it's not a political slogan from a George Orwell … Read the whole story
A top syndication executive said first-run hits can give a station "more leverage" in retransmission consent negotiations, since the content is exclusive in a … Read the whole story
With two new judges and maybe some viewer fatigue in its 10th season, "American Idol" posted sharp drops for its season premiere Wednesday. The … Read the whole story
Looking even better for Comcast -- as the company will close on its NBC Universal deal at the end of the month -- NBC … Read the whole story
BMW wants people to know that its new X3 crossover comes in all sorts of flavors -- and that it is, by the way, … Read the whole story
MSNBC might feel a little pinch from advertisers now that Keith Olbermann's "Countdown" -- one of the network's highest-rated programs -- has ended. The … Read the whole story
Sherwin-Williams will support the line's launch with a comprehensive marketing plan from Carmichael Lynch Spong, including national advertising, public relations and new in-store merchandising … Read the whole story
Another new digital video venture has launched -- this one more as a program guide looking to aggregate information and links of TV reruns. … Read the whole story
As it moves into the comedy genre, CMT is deploying a marketing campaign that stretches from a popular Facebook game to the more traditional … Read the whole story
Video ad technology firm TidalTV on Monday is expected to name Brad Herman as chief product and media officer. In this newly created position, … Read the whole story
A year after a relatively quiet launch to serve financial services professionals, FINS.com, a job search and career management site and service from The … Read the whole story
As Walmart's exclusive provider of in-store tax preparation services, Jackson Hewitt is undertaking an "extensive, all-inclusive" marketing campaign to reach the more than 130 … Read the whole story
IFC is big on corporate alliances -- the latest with Aloft and Zipcar to pitch its new six-episode offbeat comedy "Portlandia," which premieres today. … Read the whole story
Sunbeam Television, which owns the Fox station in Miami, has dropped two charges against Nielsen that alleged unfair trade practices and breach of contract. … Read the whole story
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The newly merged Comcast NBC Universal's biggest problem isn't outmoded prime-time ratings or over-the-top threats to cable television. It is the absence of a … Read the whole story
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In a move reminiscent of Viacom's attempt to sue YouTube for copyright infringement, Zuffa's Ultimate Fighting Championship has sued Justin.tv for allegedly not taking … Read the whole story
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Consider this: For all the talk about how many advertising dollars are migrating online these days, there's still no bigger ad bucket than TV. … Read the whole story
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The scandal around "Jersey Shore"? All that seems quaint now -- especially looking at what "Skins" is going through. Concerned that "Skins" may have … Read the whole story
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Acccording to new data from The Nielsen Company, State of the Media 2010, the average US household has 2.5 TV sets, with 1.9 standard … Read the whole story
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Please forgive me if I'm not shaken to my core over Comcast's acquisition of NBCU. There's been so much written in the past few … Read the whole story
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The first episode of "American Idol" is down a lot, ratings-wise. Does that change anything? For Fox, not really, especially looking at the bigger … Read the whole story
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Last week we began with defining Set-Top Box, which is not as simple a task as it sounds. Generically, these boxes span the range … Read the whole story
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Piers Morgan didn't wait for the marketing machine at CNN to take its normal course. The new digital world perhaps forced this. Twitter also … Read the whole story
