by Wayne Friedman
Looking to capitalize on the big potential advertising marketplace of new Internet-connected TVs, digital video insertion/management platform Adap.tv has struck a deal with TV … Read the whole story
by Wayne Friedman
With Comcast adding many TV sports properties to the NBC Universal mix in its soon-to-be-closed merger, NBC is starting up a new in-house ad/marketing … Read the whole story
by Wayne Friedman
Scared away from possible content issues over MTV's new hit show "Skins" in its premiere episode, the advertisers in the second episode were the … Read the whole story
by David Goetzl
A top syndication executive said first-run hits can give a station "more leverage" in retransmission consent negotiations, since the content is exclusive in a … Read the whole story
by Karl Greenberg
BMW wants people to know that its new X3 crossover comes in all sorts of flavors -- and that it is, by the way, … Read the whole story
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by Wayne Friedman
MSNBC might feel a little pinch from advertisers now that Keith Olbermann's "Countdown" -- one of the network's highest-rated programs -- has ended. The … Read the whole story
by Karl Greenberg
This year, Kia is taking a page out of sibling Hyundai's big-voices, big-places strategy to promote its 2011 Optima and other vehicles. The Irvine, … Read the whole story
by David Goetzl
Google TV Ads executive Mark Piesanen said he would welcome a Facebook-style "like" button to be attached to interactive TV ads, allowing a consumer … Read the whole story
by Tanya Gazdik
As Walmart's exclusive provider of in-store tax preparation services, Jackson Hewitt is undertaking an "extensive, all-inclusive" marketing campaign to reach the more than 130 … Read the whole story
by Gavin O'Malley
Video ad technology firm TidalTV on Monday is expected to name Brad Herman as chief product and media officer. In this newly created position, … Read the whole story
by Wayne Friedman
Local television continues to be strong for TV station operators: Meredith Corp. posted a 30% increase in local media revenue in its most recent … Read the whole story
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by David Goetzl
Sunbeam Television, which owns the Fox station in Miami, has dropped two charges against Nielsen that alleged unfair trade practices and breach of contract. … Read the whole story
COMMENTARY
by Bob DeSena
It was my intention today to provide a rationale for the "convergence" (there's that word again) of the key elements of direct-to-consumer marketing with … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It wasn't called The KOTV News Network: Keith Olbermann TV. But no single news personality was more associated with MSNBC than Keith Olbermann. Brand … Read the whole story
COMMENTARY
by David Murdico
There's a wealth of information available contrasting online video advertising and broadcast advertising, traditional marketing to online marketing, whether or not social media will … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In a move reminiscent of Viacom's attempt to sue YouTube for copyright infringement, Zuffa's Ultimate Fighting Championship has sued Justin.tv for allegedly not taking … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Consider this: For all the talk about how many advertising dollars are migrating online these days, there's still no bigger ad bucket than TV. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The scandal around "Jersey Shore"? All that seems quaint now -- especially looking at what "Skins" is going through. Concerned that "Skins" may have … Read the whole story