TVBlog
by David Goetzl
Israeli company SeamBI has an intriguing platform for virtual placement opportunities. A McDonald's logo can be pasted on a bag in the background during "How I Met Your Mother," a … Read the whole story
by Wayne Friedman
Although TV stations continue to report hefty financial gains in recent periods, broadcasters are still trading below the stock market as a whole. "The … Read the whole story
-
by Joe Mandese
As far as important industry milestones go, the one announced late Tuesday by Interpublic's Magna Global unit, that DVRs are finally poised to reach … Read the whole story
by Wayne Friedman
Young Super Bowl TV watchers 18-34 who have smartphones will be using them heavily during the big game. According to Lightspeed Research, 59% intend … Read the whole story
by Wayne Friedman
Scared away from possible content issues over MTV's new hit show "Skins" in its premiere episode, the advertisers in the second episode were the … Read the whole story
by David Goetzl
Canoe Ventures CEO David Verklin said that seven networks will offer advertisers an opportunity to run interactive ads in 20 million-plus cable homes in … Read the whole story
by David Goetzl
Regis Philbin said he made a mistake when he announced that he would depart the daytime talk show he co-hosts with Kelly Ripa this … Read the whole story
by Karl Greenberg
This year, Kia is taking a page out of sibling Hyundai's big-voices, big-places strategy to promote its 2011 Optima and other vehicles. The Irvine, … Read the whole story
by David Goetzl
Google TV Ads executive Mark Piesanen said he would welcome a Facebook-style "like" button to be attached to interactive TV ads, allowing a consumer … Read the whole story
by Wayne Friedman
Local television continues to be strong for TV station operators: Meredith Corp. posted a 30% increase in local media revenue in its most recent … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With all the sports on television, you would think TV critics, viewers and journalists would have their fill. But we all bore easily. Worse … Read the whole story
COMMENTARY
by Bob DeSena
It was my intention today to provide a rationale for the "convergence" (there's that word again) of the key elements of direct-to-consumer marketing with … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It wasn't called The KOTV News Network: Keith Olbermann TV. But no single news personality was more associated with MSNBC than Keith Olbermann. Brand … Read the whole story
COMMENTARY
by David Murdico
There's a wealth of information available contrasting online video advertising and broadcast advertising, traditional marketing to online marketing, whether or not social media will … Read the whole story