by Karl Greenberg
Chevrolet may have been licking its wounds last year, but it's back big-time now and out to prove the point at the Super Bowl … Read the whole story
by David Goetzl
Viamedia, a rep firm that sells on behalf of a collection of cable systems, will offer some of the inventory it controls for bidding … Read the whole story
by Wayne Friedman
The NFL isn't the only sport to crow about higher ratings and revenue -- the NHL has lifted its key business numbers, as well … Read the whole story
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by Joe Mandese
Thanks to digital spectrum and hardware, high-definition TV has been bringing a clearer picture to many local TV viewers. But when it came to … Read the whole story
by David Goetzl
Audi will join the traffic jam of car ads in the Super Bowl with a spot looking to further position itself as a luxury … Read the whole story
by Tanya Gazdik
A spinoff of its national general market advertising campaign, "Mayhem," Allstate is introducing an effort with the antagonist "Mala Suerte," who represents unfortunate circumstances. … Read the whole story
by Wayne Friedman
Time Warner Cable registered big profit gains for its fourth quarter -- but continued fewer video subscribers. The second-biggest cable TV operator in the … Read the whole story
by Karlene Lukovitz
"We're kind of debunking the notion that only children want great-tasting cereal," says Derek Sherman, executive creative director for Kellogg's long-time creative agency, Leo … Read the whole story
by Wayne Friedman
The Super Bowl may not be as super as a year ago -- in terms of viewers -- but what viewers it will get … Read the whole story
by Wayne Friedman
With the big tax return selling season here, Turbo Tax decided to go big in getting awareness with one major effort: The software company … Read the whole story
by Wayne Friedman
Healthier messaging from big fast-food and confection companies is getting women to talk to each other. A six-month analysis from the Women at NBCU … Read the whole story
by David Goetzl
A deal where Time Warner Cable serves as a sales rep for Verizon's FiOS service played at least a minor role in boosting the … Read the whole story
by David Goetzl
After TNT offered a NASCAR race in 3D last summer that aired on DirecTV, the satellite operator will carry two racing specials in 3D … Read the whole story
by Erik Sass
Akoo, which operates an interactive, digital out-of-home video network reaching college dining halls and mall food courts with "social TV," has expanded to a … Read the whole story
by Wayne Friedman
Long an also-ran on Thursday night, Fox has made up for it in the last two weeks -- big time. That little show "American … Read the whole story
by Karl Greenberg
"With Love, Philadelphia XOXO" includes a consumer-engagement program to get people to come up with text for billboard advertising. The campaign launches this week … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
President Obama's State of the Union address last week gave a big shout-out to entrepreneurs and innovation. As someone who served in Washington and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What happens with theatrical movies never seem to be a predictor for what happens to the rest of entertainment media. But when ticket prices … Read the whole story

COMMENTARY
by Steve Smith, Staff Writer
Gesture-based interfaces are the kind of cool technology that engages the user in specific circumstances, but still leaves us wondering about its general utility. … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to SideReel, an independent Web TV destination with a base of more than 10 million monthly unique users, 40% of respondents had connected … Read the whole story
COMMENTARY
by Don Seaman, Featured Contributor
Here's an American reality for you: We expect commercialization. Sponsorships make the wheels go 'round (just ask NASCAR). We're OK with this, as long … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Pushed around by the still-hot media commodity that is Netflix, the rumblings are that Hulu needs to step up its game by moving more … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Television stations and the syndication industry continue to be a steady business partnership. But could it be better? Take Hearst Broadcasting's David Barrett. He … Read the whole story

COMMENTARY
by Steve Smith, Staff Writer
Is the hit MTV series "Jersey Shore" experiencing the same breakaway success online it enjoys on cable? Fuggedaboutit! MTV reports that after dropping two … Read the whole story