by Karl Greenberg
Chevrolet may have been licking its wounds last year, but it's back big-time now and out to prove the point at the Super Bowl … Read the whole story
by Karl Greenberg
The effort, via AOR TBWA Chiat/Day, centers on a 30-second television spot showing what minivans are actually for: carrying kids and a lot of … Read the whole story
by Wayne Friedman
While many Super Bowl surveys will talk up the importance of viewers wanting to see the TV commercials, research company Survey Sampling International says … Read the whole story
by David Goetzl
Viamedia, a rep firm that sells on behalf of a collection of cable systems, will offer some of the inventory it controls for bidding … Read the whole story
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by Joe Mandese
Thanks to digital spectrum and hardware, high-definition TV has been bringing a clearer picture to many local TV viewers. But when it came to … Read the whole story
by Karl Greenberg
Says Mike Kelly, EVP of marketing for PVH: "What we are doing as a corporation is moving spend from pure fashion to the sports … Read the whole story
by David Goetzl
ABC's first effort to deploy a new Nielsen app that allows a real-time, two-screen experience with an iPad and TV went belly-up last fall. … Read the whole story
by Karlene Lukovitz
"We're kind of debunking the notion that only children want great-tasting cereal," says Derek Sherman, executive creative director for Kellogg's long-time creative agency, Leo … Read the whole story
by Wayne Friedman
The Super Bowl may not be as super as a year ago -- in terms of viewers -- but what viewers it will get … Read the whole story
by Tanya Gazdik
The 2011 spot stars the fictional "Minister of Detourism" in a top-secret government testing facility where he highlights the pitfalls of cramped hotel rooms … Read the whole story
by Erik Sass
Akoo, which operates an interactive, digital out-of-home video network reaching college dining halls and mall food courts with "social TV," has expanded to a … Read the whole story
by Karl Greenberg
"With Love, Philadelphia XOXO" includes a consumer-engagement program to get people to come up with text for billboard advertising. The campaign launches this week … Read the whole story
COMMENTARY
by Bob DeSena
Last week I had lunch with a colleague for whom I have the highest level of professional respect. Before the iced teas were even … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
You probably won't see any TV commercials touting disgust over films in movie theaters during ABC's upcoming Academy Awards telecast. Still, when you hear … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
We speculate a lot about how many people out there in America really are cutting the cord from their TV service and relying on … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
President Obama's State of the Union address last week gave a big shout-out to entrepreneurs and innovation. As someone who served in Washington and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What happens with theatrical movies never seem to be a predictor for what happens to the rest of entertainment media. But when ticket prices … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Gesture-based interfaces are the kind of cool technology that engages the user in specific circumstances, but still leaves us wondering about its general utility. … Read the whole story