by Wayne Friedman
Another TV record for this year's Super Bowl, which gave the Green Bay Packers the championship title. The game registered 5% higher viewing to … Read the whole story
by Karlene Lukovitz
PepsiCo's six "Crash the Super Bowl" consumer-generated ad spots for Doritos and Pepsi MAX scored big during the game, with one tying for first … Read the whole story
by Karlene Lukovitz
"As part of our strategy to step up our investment in our power brands, we're looking for new ways to engage with our consumers … Read the whole story
by Laurie Sullivan
Even before the Pittsburgh Steelers and the Green Bay Packers meet on the football field this Sunday, advertisers like Intuit and History Channel will … Read the whole story
by Wayne Friedman
Viacom grabbed double-digit increases for advertising for its domestic TV channels in its most recent fiscal first quarter -- but lost ground overall in … Read the whole story
by Wayne Friedman
Television stations are slowly growing their online/digital advertising businesses. Total digital advertising sales -- display and digital video -- amounted to $1.4 billion in … Read the whole story
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by Joe Mandese
The optimism of ad executives, as measured by their plans to increase spending over the next 12 months, is now greater than it was … Read the whole story
by Laurie Sullivan
Brands spent millions for ads during the Super Bowl. Groupon was slammed for making light of Tibet's political turmoil. HomeAway got a thumbs down … Read the whole story
by Wayne Friedman
Among the many TV promos it aired during the Super Bowl, Fox pushed out one major effort for "The X Factor" -- one day … Read the whole story
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by Erik Sass
Rentrak Corp., which specializes in multiscreen media measurement, has appointed Chris Wilson president of its national linear television division, which tracks audience viewing behavior … Read the whole story
by David Goetzl
Despite declining ratings, CKX, the company that owns production rights to "American Idol," expressed satisfaction with the refashioned show and expects interest to build. … Read the whole story
by Wayne Friedman
The first Thursday of February gave us a true sense of where shows are on the night this season, with all major programs running … Read the whole story
by Wayne Friedman
Which brands hold on to their viewers the longest in a DVR fast-forwarding world? TiVo has launched a free, interactive site -- Ad Scorecard … Read the whole story
by David Goetzl
A report published in the journal Archives of Pediatrics & Adolescent Medicine that examined tobacco images in shows such as "Family Guy" and "America's … Read the whole story
by David Goetzl
Hasbro CEO Brian Goldner expressed a level of satisfaction with kids' network the Hub on Monday as the channel enters its fourth month on … Read the whole story
by Karl Greenberg
The campaign, developed by the NHL in consultation with global advertising agency Young & Rubicam, features a 30-second ad that has a camera panning … Read the whole story
by Aaron Baar
"This is the network," the television commercial begins, "a living, breathing intelligence that's helping business rethink how to do business." Visuals show packages being … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
There's nothing like a quick jump across the pond to remind you how small the world -- that is, our world of media -- … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Spending $3 million on a Super Bowl ad -- and then releasing it early on YouTube? Someone is losing "content" exclusivity on the commercial. … Read the whole story
COMMENTARY
by Don Seaman, Featured Contributor
Why do we continue to ignore the fact that Super Bowl commercials have become de facto content here?More importantly, why can't there be more … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Stu Rodnick, Managing Director of Three Screen Nation, is a media expert in all video platforms. His work for AOL in the early years … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Digital video executives still know what traditional TV advertisers want: the right message at the right time, perhaps with competitors placed in different commercial … Read the whole story
COMMENTARY
by Jane Clarke
Previously, we broke down and defined all the different varieties of Set-Top Boxes -- those that can provide data and those that can't. This … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Just another day in Los Angeles where the entertainment cart comes before the horse -- and the road as well. Longtime L.A.-based Farmers Insurance … Read the whole story
COMMENTARY
by Richard Smullen
Are Super Bowl commercials worth more than $2.6 million for :30? I think so, and here is my logic. Last year the New Orleans … Read the whole story
COMMENTARY
by Joe Mandese
Well, yes, Google's Jason Spero thinks we are entering the prime time for the mobile industry, but he also shared some Google data showing … Read the whole story