by Karlene Lukovitz
PepsiCo's six "Crash the Super Bowl" consumer-generated ad spots for Doritos and Pepsi MAX scored big during the game, with one tying for first … Read the whole story
by Wayne Friedman
Another TV record for this year's Super Bowl, which gave the Green Bay Packers the championship title. The game registered 5% higher viewing to … Read the whole story
by Wayne Friedman
Belo Corp made double-digit percentage advertising gains in the fourth quarter of 2010 -- 20% -- thanks to political ads. However, political commercials crowded … Read the whole story
by Wayne Friedman
Looking to put a recognizable news face on its growing news network, Current TV has landed a big name -- former MSNBC mainstay Keith … Read the whole story
by Laurie Sullivan
Brands spent millions for ads during the Super Bowl. Groupon was slammed for making light of Tibet's political turmoil. HomeAway got a thumbs down … Read the whole story
by Joe Mandese
The Media Kitchen, the media services division of MDC Partners, is betting that 12 digital media companies are poised to transform advertising and marketing … Read the whole story
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Rosie Pisani has been named senior vice president of marketing for WE tv and Wedding Central. Read the whole story
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by Joe Mandese
The optimism of ad executives, as measured by their plans to increase spending over the next 12 months, is now greater than it was … Read the whole story
by David Goetzl
Sean McManus is now dropping his news role at CBS and returning full time to CBS Sports as the division's chairman. His new post … Read the whole story
by Wayne Friedman
Among the many TV promos it aired during the Super Bowl, Fox pushed out one major effort for "The X Factor" -- one day … Read the whole story
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by Erik Sass
Rentrak Corp., which specializes in multiscreen media measurement, has appointed Chris Wilson president of its national linear television division, which tracks audience viewing behavior … Read the whole story
by David Goetzl
A report published in the journal Archives of Pediatrics & Adolescent Medicine that examined tobacco images in shows such as "Family Guy" and "America's … Read the whole story
by David Goetzl
Hasbro CEO Brian Goldner expressed a level of satisfaction with kids' network the Hub on Monday as the channel enters its fourth month on … Read the whole story
COMMENTARY
by Joe Marchese
As big as the news is that Keith Olbermann is going to CurrentTV, it seems the biggest opportunity may be Current's pledges to innovate … Read the whole story
COMMENTARY
by Bob DeSena
When we last discussed the evolving role and nature of content in the MediaTech industry there was a concession of sorts (by me) that … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Everyone has preferences when it comes to paying for entertainment content does have its preferences. Increasingly, consumers prefer to pay for movies, and not … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
There's nothing like a quick jump across the pond to remind you how small the world -- that is, our world of media -- … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Spending $3 million on a Super Bowl ad -- and then releasing it early on YouTube? Someone is losing "content" exclusivity on the commercial. … Read the whole story