by David Goetzl
ANA chief Bob Liodice claimed a certain level of victory with the organization's efforts to eliminate the decades-old fees that ABC, CBS and NBC … Read the whole story
by Wayne Friedman
Sinclair's broadcast revenues climbed 23.5% to $189.9 million, with net income moved into the black -- $33.0 million -- chiefly from strong political sales. … Read the whole story
by Wayne Friedman
ABC has benefited from a strong TV ad market and has sold out its "83rd Annual Academy Awards" with higher prices than a year … Read the whole story
by Aaron Baar
"The center of the world isn't the PC [anymore], it's the user," Page Murray, vice president of integrated marketing for HP's Personal Systems Group, … Read the whole story
by Erik Sass
3net, an all-3D network formed by Sony Corp. in collaboration with Discovery Communications and IMAX Corp., announced its first distribution deal with DirecTV, set … Read the whole story
by Karl Greenberg
The campaign, which comprises three spots, takes the tack that beds, kind of like kitchens, have evolved to have a more central role in … Read the whole story
by Wayne Friedman
Another new TV measuring company metric -- one consisting of "audience involvement and commitment" -- says CBS' "CSI" has received the highest marks for … Read the whole story
by David Goetzl
"American Idol" producer Nigel Lythgoe will launch a country music competition series on CMT in April, coming after "Nashville Star" ended its run on … Read the whole story
by Sarah Mahoney
"Tax refund time is a point on the calendar when retailers really lick their chops," Greg McBride, senior financial analyst with Bankrate, tells Marketing … Read the whole story
by David Goetzl
Horizon Media's Bill Koenigsberg railed against the upfront process Thursday, saying it needs reform because it requires difficult long-term planning in an ever-changing business. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For the better part of a year, TV critics hounded Comcast's potential ownership of NBC Universal -- especially in regards to where Comcast would … Read the whole story
COMMENTARY
by Frank Maggio
Somewhere along the way, the media masters that have kept the football portion of the Super Bowl content fairly safe and "super" have unfortunately … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Key to the surprising Super Bowl Chrysler commercial featuring Eminem was a striking message left for viewers to ponder -- that building automobiles is … Read the whole story
COMMENTARY
by Joe Mandese
In his opening remarks at the ANA TV and Everything Video Forum, ANA Chief Bob Liodice just announced that the ANA is partnering with … Read the whole story
COMMENTARY
by Joe Mandese
ANA Chief Bob Liodice just told TV and Everything Video attendees that Nielsen has agreed to integrate the ad industry's Ad-ID codes into its … Read the whole story
COMMENTARY
by Joe Mandese
That's what Best Buy CMO Barry Judge said the electronics retail giant's new strategy is. He said Best Buy is "dialing down on digital" … Read the whole story
COMMENTARY
by Joe Mandese
That's right. The former president, er vice president, of the United States, says he's not much of a gamer, but he apparently plays wildly … Read the whole story
COMMENTARY
by Joe Mandese
Moments after ANA chief Bob Liodice announced that the ad industry would soon unveil a new initiative to try and standardize measurement and metrics … Read the whole story
COMMENTARY
by Joe Mandese
That's pretty much what Best Buy CMO Barry Judge said during the Q&A; portion of his ANA TV/Everything Video session when an audience member … Read the whole story
COMMENTARY
by Joe Mandese
Imagine a TV doctor portrayed by George Clooney. Okay, so he actually played one on TV. But Best Buy CMO Barry Judge just showed … Read the whole story
COMMENTARY
by Joe Mandese
That's more or less what Barry Judge, CMO of Best Buy, did during his introductory remarks at the ANA's TV and Everything Video Forum … Read the whole story
COMMENTARY
by Joe Mandese
NBA Commissioner David Stern is rattling off the strong NBA franchises that have contributed to a surge in ratings for the sport, and left … Read the whole story