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by David Goetzl
In another deal that involves cable operators joining with competitors on the local ad sales front, Comcast will represent AT&T U-verse in 20-plus markets … Read the whole story
by David Goetzl
ANA chief Bob Liodice claimed a certain level of victory with the organization's efforts to eliminate the decades-old fees that ABC, CBS and NBC … Read the whole story
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by Laurie Sullivan
Patterns in search volume suggest traditional TV broadcasters are missing an opportunity to connect with viewers online. That's according to a white paper from … Read the whole story
by David Goetzl
In a move that will affect millions in Southern California, almost all Los Angeles Lakers games will be on pay TV starting with the … Read the whole story
by Wayne Friedman
ABC has benefited from a strong TV ad market and has sold out its "83rd Annual Academy Awards" with higher prices than a year … Read the whole story
by Wayne Friedman
About halfway through the season, NBC's late-night moves are still moving in the right direction. TNT's "Conan" continues to be a different story. Leno's … Read the whole story
by Wayne Friedman
Discovery Communications continued to have strong financial results for its fourth quarter. The period witnessed a 7% gain to $1.01 billion in worldwide revenue, … Read the whole story
by Erik Sass
3net, an all-3D network formed by Sony Corp. in collaboration with Discovery Communications and IMAX Corp., announced its first distribution deal with DirecTV, set … Read the whole story
by Wayne Friedman
Fox is still tops on Thursday nights, but "American Idol" numbers dropped slightly in the ratings -- so did CBS' "Big Bang" and "Grey's." … Read the whole story
by Wayne Friedman
Big event television is still strong. The Grammys scored its best numbers in seven years. The show gained 1% over a year ago to … Read the whole story
by Sarah Mahoney
"Tax refund time is a point on the calendar when retailers really lick their chops," Greg McBride, senior financial analyst with Bankrate, tells Marketing … Read the whole story
by David Goetzl
Horizon Media's Bill Koenigsberg railed against the upfront process Thursday, saying it needs reform because it requires difficult long-term planning in an ever-changing business. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Headline in The New York Times: "Does Loneliness Reduce the Benefits of Exercise?" Does this also apply to another form of recreation? That is, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For the better part of a year, TV critics hounded Comcast's potential ownership of NBC Universal -- especially in regards to where Comcast would … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
So here's the lowdown on Super Bowl ads: advertising creatives have essentially thrown their hands in the air. The ads used to be about … Read the whole story
COMMENTARY
by Jane Clarke
CIMM's Set-Top Box Data Lexicon is a compilation of terms and definitions associated with Set-Top Box data and its measurement. This Word-A-Week column highlights … Read the whole story
COMMENTARY
by Don Seaman, Featured Contributor
The announcement of Keith Olbermann's signing with Current TV this week unfortunately made me think about the world of Infotainment, or OpinionNews, or whatever … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the STRATA quarterly survey of media buyers, 24% of agencies' clients are more focused on radio, up from 17% in the prior … Read the whole story
COMMENTARY
by Dan Coates
Recent controversy over Millennial-targeted television programming provides insights into the differences in the way American generations view the world. Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Content ruled again this past week, as AOL shelled out a cool $315 million for the Huffington Post and Rupert Murdoch launched The Daily. … Read the whole story
COMMENTARY
by Joe Mandese
In his opening remarks at the ANA TV and Everything Video Forum, ANA Chief Bob Liodice just announced that the ANA is partnering with … Read the whole story
COMMENTARY
by Joe Mandese
ANA Chief Bob Liodice just told TV and Everything Video attendees that Nielsen has agreed to integrate the ad industry's Ad-ID codes into its … Read the whole story
COMMENTARY
by Joe Mandese
That's what Best Buy CMO Barry Judge said the electronics retail giant's new strategy is. He said Best Buy is "dialing down on digital" … Read the whole story
COMMENTARY
by Joe Mandese
That's right. The former president, er vice president, of the United States, says he's not much of a gamer, but he apparently plays wildly … Read the whole story
COMMENTARY
by Joe Mandese
Moments after ANA chief Bob Liodice announced that the ad industry would soon unveil a new initiative to try and standardize measurement and metrics … Read the whole story
COMMENTARY
by Joe Mandese
That's more or less what Barry Judge, CMO of Best Buy, did during his introductory remarks at the ANA's TV and Everything Video Forum … Read the whole story
COMMENTARY
by Joe Mandese
NBA Commissioner David Stern is rattling off the strong NBA franchises that have contributed to a surge in ratings for the sport, and left … Read the whole story
COMMENTARY
by Joe Mandese
That's pretty much what Best Buy CMO Barry Judge said during the Q&A; portion of his ANA TV/Everything Video session when an audience member … Read the whole story
COMMENTARY
by Joe Mandese
Imagine a TV doctor portrayed by George Clooney. Okay, so he actually played one on TV. But Best Buy CMO Barry Judge just showed … Read the whole story