ABC and its affiliates plan a harmonious initiative that advances their inventory exchange program. In the fall, ABC and affiliates are set to experiment with a longer-term version of the … Read the whole story
In another deal that involves cable operators joining with competitors on the local ad sales front, Comcast will represent AT&T U-verse in 20-plus markets … Read the whole story
ANA chief Bob Liodice claimed a certain level of victory with the organization's efforts to eliminate the decades-old fees that ABC, CBS and NBC … Read the whole story
Patterns in search volume suggest traditional TV broadcasters are missing an opportunity to connect with viewers online. That's according to a white paper from … Read the whole story
In a move that will affect millions in Southern California, almost all Los Angeles Lakers games will be on pay TV starting with the … Read the whole story
ABC has benefited from a strong TV ad market and has sold out its "83rd Annual Academy Awards" with higher prices than a year … Read the whole story
About halfway through the season, NBC's late-night moves are still moving in the right direction. TNT's "Conan" continues to be a different story. Leno's … Read the whole story
Discovery Communications continued to have strong financial results for its fourth quarter. The period witnessed a 7% gain to $1.01 billion in worldwide revenue, … Read the whole story
3net, an all-3D network formed by Sony Corp. in collaboration with Discovery Communications and IMAX Corp., announced its first distribution deal with DirecTV, set … Read the whole story
Fox is still tops on Thursday nights, but "American Idol" numbers dropped slightly in the ratings -- so did CBS' "Big Bang" and "Grey's." … Read the whole story
Big event television is still strong. The Grammys scored its best numbers in seven years. The show gained 1% over a year ago to … Read the whole story
"Tax refund time is a point on the calendar when retailers really lick their chops," Greg McBride, senior financial analyst with Bankrate, tells Marketing … Read the whole story
Horizon Media's Bill Koenigsberg railed against the upfront process Thursday, saying it needs reform because it requires difficult long-term planning in an ever-changing business. Read the whole story
Headline in The New York Times: "Does Loneliness Reduce the Benefits of Exercise?" Does this also apply to another form of recreation? That is, … Read the whole story
For the better part of a year, TV critics hounded Comcast's potential ownership of NBC Universal -- especially in regards to where Comcast would … Read the whole story
So here's the lowdown on Super Bowl ads: advertising creatives have essentially thrown their hands in the air. The ads used to be about … Read the whole story
CIMM's Set-Top Box Data Lexicon is a compilation of terms and definitions associated with Set-Top Box data and its measurement. This Word-A-Week column highlights … Read the whole story
The announcement of Keith Olbermann's signing with Current TV this week unfortunately made me think about the world of Infotainment, or OpinionNews, or whatever … Read the whole story
According to the STRATA quarterly survey of media buyers, 24% of agencies' clients are more focused on radio, up from 17% in the prior … Read the whole story
Recent controversy over Millennial-targeted television programming provides insights into the differences in the way American generations view the world. Read the whole story
Content ruled again this past week, as AOL shelled out a cool $315 million for the Huffington Post and Rupert Murdoch launched The Daily. … Read the whole story
In his opening remarks at the ANA TV and Everything Video Forum, ANA Chief Bob Liodice just announced that the ANA is partnering with … Read the whole story
ANA Chief Bob Liodice just told TV and Everything Video attendees that Nielsen has agreed to integrate the ad industry's Ad-ID codes into its … Read the whole story
That's what Best Buy CMO Barry Judge said the electronics retail giant's new strategy is. He said Best Buy is "dialing down on digital" … Read the whole story
That's right. The former president, er vice president, of the United States, says he's not much of a gamer, but he apparently plays wildly … Read the whole story
Moments after ANA chief Bob Liodice announced that the ad industry would soon unveil a new initiative to try and standardize measurement and metrics … Read the whole story
That's more or less what Barry Judge, CMO of Best Buy, did during his introductory remarks at the ANA's TV and Everything Video Forum … Read the whole story
NBA Commissioner David Stern is rattling off the strong NBA franchises that have contributed to a surge in ratings for the sport, and left … Read the whole story
That's pretty much what Best Buy CMO Barry Judge said during the Q&A; portion of his ANA TV/Everything Video session when an audience member … Read the whole story
Imagine a TV doctor portrayed by George Clooney. Okay, so he actually played one on TV. But Best Buy CMO Barry Judge just showed … Read the whole story