TVBlog
If Jeff Zucker and Peter Chernin were holed up today trying to get ahead of the online video boom, would they again gamble on Hulu? The safe bet is no … Read the whole story
Soaring TV scatter-market pricing has slowed down considerably in the first quarter, according to media agency executives -- but it is generally still higher … Read the whole story
Getting more bang for your digital video ad has less to do with its length than the video content where it runs. A new … Read the whole story
- Wieser Steps Down As Interpublic's Top Ad Seer, Becomes CMO Of 'Targeted TV' Ad Developer Simulmedia
They don't make ad industry seers the way they used to. Less than two years after Brian Wieser replaced Bob Coen as the top … Read the whole story
Telemundo announced the launch of its new strategic social media arm to better connect with the growing Hispanic presence on online social networks. Dubbed … Read the whole story
Higher TV show licensing revenues and continued growth in advertising helped lift CBS Corp. to big financial gains in its fourth-quarter reporting period. The … Read the whole story
Telemundo is amping up its focus on social media through a dedicated group in the emerging space. Tabbed Social@Telemundo, Borja Perez, a digital media … Read the whole story
Chevrolet, with its spending odometer clicking rapidly, will serve as one of four new sponsors on this week's "Latin Music Awards" broadcast on Univision. … Read the whole story
- COMMENTARY
Continuing on last week's discussion of Return Path Data, which is a more accurate term for what we tend to call Set-Top Box data, … Read the whole story
- COMMENTARY
There are other media events where consumers actually want the news cycle to slow down -- if not stop entirely for a period. The … Read the whole story
COMMENTARYInvestors have some reason to be skeptical of the digerati's persistent claim that Internet-based and distributed video content really has arrived. After all, there … Read the whole story
- COMMENTARY
This evening, the world learns the answer to the burning question on everybody's mind: "Are the TV game shows of the future safe for … Read the whole story
- COMMENTARY
Worried if Nike has ESPN's announcers in its pocket? I'm not too concerned -- though viewers might be. Seems all of ESPN's "College GameDay" … Read the whole story
COMMENTARYDespite the proliferation of paid media models, online piracy of copyrighted materials will continue, according to a new report from PwC. In its survey … Read the whole story
