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by Joe Mandese
In a move that could make planning and buying via digital TV set-top data a reality for many big agencies and their clients, Rentrak … Read the whole story
by David Goetzl
Top Disney executive Anne Sweeney said ABC has more than 64% of its affiliates paying for rights to offer the network. The affiliates are … Read the whole story
by Karl Greenberg
As part of its "Big Voices in Big Places" strategy, Hyundai Motor America will be, for the third consecutive year, auto-exclusive sponsor of the … Read the whole story
by Wayne Friedman
Big subscriber gains were made for DirecTV, exceeding analyst expectations and pushing up its stock in mid-day trading. The nation's largest satellite TV programming … Read the whole story
by Laurie Sullivan
Google might tell marketers there's no connection between streaming live content on YouTube and Google TV, but few consumers can ignore the merger created … Read the whole story
by Wayne Friedman
CBS just edged out Fox on Tuesday night -- as its tag team of "NCIS" and "NCIS: Los Angeles" kicked up their respective ratings … Read the whole story
by Tanya Gazdik
The Pyrex brand and Sandra Lee have teamed up to educate consumers on how to cook with care when using glass bakeware. Lee, author … Read the whole story
by Karlene Lukovitz
The latest incarnation of Miracle Whip's distinctive "We're Miracle Whip and We Won't Tone It Down" brand positioning not only declares that the spread … Read the whole story
by Wayne Friedman
The global business economy for TV sets has rebounded. Fourth-quarter 2010 shipments of TV sets grew 15% to 77.6 million units, after falling 9% … Read the whole story
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by Wayne Friedman
The Washington Post Co. TV operations were its bright spot in its latest quarterly results. Political advertising pushed up its TV broadcasting unit's revenue … Read the whole story
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by David Goetzl
Netflix has inked a deal with CBS that allows it to stream some of the network's shows, although none that are currently on the … Read the whole story
COMMENTARY
by John Hancock
>Reports are circulating that Al Jazeera English, the "toned down" version of Al Jazeera, has been making rounds this week among some of America's … Read the whole story
COMMENTARY
by The Editor
This just in from former TV Board columnist and well-known collaborator Mitch Oscar, who has aked us to let the TV Board community know … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The future viability of TV stations hinges on their coverage of local news. That makes Fox Television Stations' alleged filing of fraudulent FCC documents … Read the whole story
COMMENTARY
by Bob DeSena
Despite the headline, this is not a commentary on the Middle East -- which makes me one of the few people not publishing uninformed … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The question of whether or not to offer product placement is often on the minds of 10 p.m. network show producers. Maybe they also … Read the whole story