by David Goetzl
CBS CEO Leslie Moonves was circumspect Tuesday in comments about the future of "Two and a Half Men," saying he wants it to return, … Read the whole story
by Karl Greenberg
Lexus this week launches its biggest campaign in years. The effort is the full-court press for the new CT 200h, which Lexus has been … Read the whole story
by David Goetzl
Bloomberg TV will attempt to dispel any charges of an East Coast bias, while also trying to one-up CNBC. The network is debuting a … Read the whole story
by Aaron Baar
"We're seeing the momentum our business has gained with the explosion of smartphones; it's fueling the growth in our subscriber base," John Irwin, president … Read the whole story
by David Goetzl
TRA, the measurement company that attempts to provide a single-source metric linking how effective TV ads are on purchase behavior, has added top executives … Read the whole story
by Tanya Gazdik
In the past, employees have been shown picking customers up or opening doors for customers, said Patrick Farrell, vice president of marketing and communications … Read the whole story
by David Goetzl
Kmart has inked a multifaceted sponsorship deal with the WWE that involves integrating its brand into the weekly shows on USA and Syfy, while … Read the whole story
COMMENTARY
by Bob DeSena
A long time ago in a galaxy far, far away, when agencies combined media and creative services for their clients, there was born the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Behind the scenes, you can only wonder what goes on among the rich, powerful, and seemingly Teflon-resistant lives of big media executives and talent. … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
A 24/7 TV channel of nothing but revolving rotisserie chicken? That's a reality -- if you live in Canada. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the National Retail Federation's 2011 Tax Returns Consumer Intentions and Actions Survey, many Americans are now keen to use their tax refunds … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Now more than ever, those of us who are bringing new Internet- style technologies to the TV medium need to be cognizant of its … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What if you were the brand manager of Charlie Sheen? How would you handle his current status? At the moment, some would say there … Read the whole story
COMMENTARY
by Joe Mandese
During his opening keynote at OMMA Global in San Francisco, comScore chief Gian Fulgoni shared some data showing that less than two-thirds (65%) of … Read the whole story
COMMENTARY
by Joe Mandese
So who's going to pay for the all that high-end, scripted programming – you know, the kind we've been watching on TV for more … Read the whole story