TVBlog
by David Goetzl
A while back, CBS sports chief Sean McManus recounted a conversation with NBCUniversal counterpart Dick Ebersol, where they agreed it would be brutal operating a broadcast network without the NFL. … Read the whole story
by Tanya Gazdik
"We've done a great deal of research to uncover 10 key markets that drive over 50% of revenue," Lee tells Marketing Daily. "We know … Read the whole story
by David Goetzl
Woman's Day will be integrated into several episodes of the comedy hit "Hot in Cleveland" this summer, part of an unusual arrangement that has … Read the whole story
by Wayne Friedman
With less competition on this first Thursday night in March, Fox's "American Idol" just stepped on the gas, improving its already dominant ratings from … Read the whole story
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by David Goetzl
Even with a stronger economy, Entravision, which operates a slew of Univision affiliates, saw ad dollars come in flat for its TV stations in … Read the whole story
COMMENTARY
by Don Seaman, Featured Contributor
For those of us who are in the business of television, Nielsen is, for better or for worse, a large part of our daily … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We may be well into the digital content age, but with traditional cable networks -- or for that matter, any TV networks -- it … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
"Treat me with relevance." That's what consumers want these days, Coca-Cola marketing exec Wendy Clark told attendees at the IAB Annual Leadership Meeting in … Read the whole story
COMMENTARY
by Jane Clarke
We know them as "MSO," "Satco" and "Telco." These are the companies who are considered the "data originators" -- those that are at the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV buzz counts for a lot these days. And maybe Charlie Sheen has figured it out. With that in mind -- separate from all … Read the whole story