by Laurie Sullivan
Many marketers don't understand how to plan and optimize integrated campaigns across multichannels, though they want to run cross-platform efforts. To enhance that goal, … Read the whole story
by Wayne Friedman
Roughly 30% of ad executives expected advertisers to increase budgets on many top cable networks over the next 12 months. ESPN, Food Network and … Read the whole story
by Wayne Friedman
Shocking many in the TV industry, Netflix is now moving its streaming movie and TV business into the original content arena, reportedly buying a … Read the whole story
by David Goetzl
A sale of Freedom Communications' stations could serve as a measuring stick for whether the M&A market for TV stations has moved past the … Read the whole story
by Laurie Sullivan
Knowing when to eat certain foods, such as carbohydrates, can serve as a dietary supplement to reduce weight. Such knowledge helps advertisers more accurately … Read the whole story
by David Goetzl
With the NCAA tournament launching Tuesday on truTV, some found themselves questioning whether they had the channel. Still, enough found it to yield ratings … Read the whole story
-
by Mark Walsh
Extending its TV Everywhere concept, Time Warner Cable has launched a new app for the Apple tablet that lets subscribers watch TV directly on … Read the whole story
by Tanya Gazdik
The campaign, the first work for the brand from Publicis New York, aims to capture the unforgettable experiences people have while traveling, rather than … Read the whole story
-
by
Expanding its services for advertisers from a video ad exchange to an interface for buying and managing online video advertising, Adap.tv has launched Adap.tv … Read the whole story
-
by David Goetzl
The Disney Channel will add three new series as it continues its momentum. The group includes the animated series "Gravity Falls," featuring twins visiting … Read the whole story
by Wayne Friedman
Cable operators, satellite and telco video services seem to have reversed the trend of losing video subscribers in the middle of 2010 -- in … Read the whole story
-
by Wayne Friedman
Although they have a small share of the multichannel TV service universe, telco-based video services could triple globally in five years, according to one … Read the whole story
COMMENTARY
by Frank Maggio
The virtual pages of the TV Board blog are used, from time to time, to define some of the phrases and terms unique or … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For some on-the-ropes broadcast network programs, it's kind of like getting selected to NCAA March Madness -- for next TV season, who is going … Read the whole story
COMMENTARY
by Bob DeSena
If there has ever been a more appropriate name for an event, I can't think of one. Last week the 4As gave us Transformation … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A couple of weeks ago, media business executives at an industry event were asked a usual industry question: What your favorite TV show? United … Read the whole story