TVBlog
by David Goetzl
Ah, the seeds of a salesman! As a college hoopster, Bruce Lefkowitz tried to convince unending skeptics that his underdog University of Pennsylvania team could actually take down the commanding … Read the whole story
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by Joe Mandese
The good news is that U.S. ad economy expanded 6.5% in 2010. The bad news is that some major media - especially print media … Read the whole story
by Laurie Sullivan
Many marketers don't understand how to plan and optimize integrated campaigns across multichannels, though they want to run cross-platform efforts. To enhance that goal, … Read the whole story
by Wayne Friedman
Roughly 30% of ad executives expected advertisers to increase budgets on many top cable networks over the next 12 months. ESPN, Food Network and … Read the whole story
by Wayne Friedman
Shocking many in the TV industry, Netflix is now moving its streaming movie and TV business into the original content arena, reportedly buying a … Read the whole story
by Wayne Friedman
There are more executive changes at NBC Universal's big cable network: USA Network has named network veterans Chris McCumber and Jeff Wachtel as its … Read the whole story
by David Goetzl
A sale of Freedom Communications' stations could serve as a measuring stick for whether the M&A market for TV stations has moved past the … Read the whole story
by David Goetzl
Media companies have been touting the resurgence of the auto category and a Wall Street analyst has put an estimate on it: Spending was … Read the whole story
by Wayne Friedman
As a sponsorship-driven network, devoid of the usual slate of 30-second commercials, the Disney Channel continues to push a different marketing message to TV … Read the whole story
by David Goetzl
With the NCAA tournament launching Tuesday on truTV, some found themselves questioning whether they had the channel. Still, enough found it to yield ratings … Read the whole story
by Karlene Lukovitz
The tide appears to be shifting back in the fast-food chain's favor. Taco Bell's "buzz score" among adults (asking whether they've heard anything about … Read the whole story
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by David Goetzl
The Disney Channel will add three new series as it continues its momentum. The group includes the animated series "Gravity Falls," featuring twins visiting … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Here's what one media executive said about the decision of A&E's History not to air the miniseries "The Kennedys": "They say 'it is not … Read the whole story
COMMENTARY
by Frank Maggio
The virtual pages of the TV Board blog are used, from time to time, to define some of the phrases and terms unique or … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For some on-the-ropes broadcast network programs, it's kind of like getting selected to NCAA March Madness -- for next TV season, who is going … Read the whole story