TVBlog
by David Goetzl
Wherever the burgeoning excitement around how neuroscience can improve advertising effectiveness leads, NeuroFocus CEO A.K. Pradeep looks to remain a leading navigator. To hear him tell it, that's all
because … Read the whole story
by Laurie Sullivan
Hearst's media services company LocalEdge will adopt Analog Analytic's Bigger Better Deal platform, a white-label daily deal service aimed at supporting local media companies … Read the whole story
by Karl Greenberg
"Facebook and Twitter audiences report themselves to be frequent recommenders in every category we look at," says Keller Fay's Brad Fay. "We find that … Read the whole story
by David Goetzl
A clue that traffic for the online streaming of NCAA tourney games was significant this weekend came as the live feed frequently staggered. On … Read the whole story
by Wayne Friedman
NBC hasn't had much luck in the regular season for the last few years. But it has had decent success in the summer. The … Read the whole story
by Wayne Friedman
The new season of ABC's "Dancing with the Stars" lifted the network to an expected big Monday night -- a hefty 5.1 rating. And … Read the whole story
by David Goetzl
TV Land, which has been laughing all the way to the ratings bank, will look to continue the momentum with two more new comedies, … Read the whole story
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by David Goetzl
In the latest sign that it plans to launch several new networks, Univision has named an executive to head sales for the new outlets. … Read the whole story
by Mark Walsh
Nokia's recently announced alliance with Microsoft to help take on both Apple and Google in the smartphone market won't produce jointly developed phones until … Read the whole story
COMMENTARY
by Bob DeSena
As the Advertising Research Foundation opens its 75th Anniversary Annual Convention this week, it is fitting to take another look at the discipline of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What's the marketing problem with "Glee" for some musicians? Not everyone -- from Barbra Streisand to Dave Grohl of the Foo Fighters -- is … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent report from Kantar Media, total advertising expenditures increased 6.5% in 2010 and finished the year at $131.1 billion. Ad spending … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Last week I attended a Roundtable Breakfast at the Paley Center with Google's Marissa Mayer. She mentioned a content-recommendation study at Carnegie Mellon that … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A major earthquake leading to a tsunami that swallows not just homes, but people and everything in its wake -- that may seem incomprehensible. … Read the whole story