TVBlog
by David Goetzl
At some point after all the results come in from the 2010 Census, Robert M. Groves will transition out of his post as Census Bureau chief. Should he shun a … Read the whole story
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by Wayne Friedman
Broadcast ratings erosion continues to tug at the big networks -- down double-digit percentages, while cable networks are up slightly -- through roughly three-quarters … Read the whole story
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by Joe Mandese
A surprising behind-the-scenes drama unfolded on stage late Tuesday during a much-anticipated session of the Advertising Research Foundation's (ARF) annual Re:Think conference in New … Read the whole story
by Karl Greenberg
"Facebook and Twitter audiences report themselves to be frequent recommenders in every category we look at," says Keller Fay's Brad Fay. "We find that … Read the whole story
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by David Goetzl
As it moves into the kids' upfront market, Cartoon Network said it will debut 13 animated series and a live-action comedy, "Level Up," over … Read the whole story
by David Goetzl
Home Depot is launching a type of addressable advertising campaign on the Weather Channel. During breaks that could run between 30 seconds and 90 … Read the whole story
by Wayne Friedman
In a switch of their rerun modes, it was CBS' turn to rule the roost on Tuesday night over Fox. CBS' "NCIS" helped power … Read the whole story
by Wayne Friedman
The new season of ABC's "Dancing with the Stars" lifted the network to an expected big Monday night -- a hefty 5.1 rating. And … Read the whole story
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by David Goetzl
In the latest sign that it plans to launch several new networks, Univision has named an executive to head sales for the new outlets. … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Deloitte's fifth edition "State of the Media Democracy" survey, 71% of Americans still rate watching TV on any device among their favorite … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Jo Holz is one of the leading researchers in the industry today. In addition to her work at NBC, Children's Television Workshop, iN DEMAND, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If the way Europeans treat paid digital content is any harbinger of where this model is going, U.S. TV executives may need to rethink … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Just in time for the mounting controversy over TV properties landing on every imaginable screen on every imaginable device, Adobe steps in to claim … Read the whole story
COMMENTARY
by Bob DeSena
As the Advertising Research Foundation opens its 75th Anniversary Annual Convention this week, it is fitting to take another look at the discipline of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What's the marketing problem with "Glee" for some musicians? Not everyone -- from Barbra Streisand to Dave Grohl of the Foo Fighters -- is … Read the whole story