Where have you gone Walter Cronkite? Time was, the White House would request that networks give it a prime-time spot for a Presidential address -- perhaps with a topic as … Read the whole story
Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will allow the group to continue moving in the direction of performance-based compensation. The … Read the whole story
Video ad company Adap.tv on Tuesday said it closed $20 million in financing led by Bessemer Venture Partners. The company most recently launched Adap.tv … Read the whole story
For the fourth consecutive quarter in a row, major TV station groups posted eye-popping double-digit gains -- and saw rising profit margins, some nearing … Read the whole story
Advertisers will spend 17.8% of online ad budgets for local this year, up from 14.9%, or $13.5 billion, according to Borrell Associates. The Benchmarking … Read the whole story
Television advertising revenues will regain their pre-recession levels next year, with Internet advertising having little to no effect on it. TV ad dollars, which … Read the whole story
Soymilk maker Silk has launched the "Silk for Milk 10 Challenge," which encourages people to substitute the dairy milk in their lives -- in … Read the whole story
Sony Pictures Entertainment's midsized digital video platform, Crackle, now says it is the first platform to offer full-length, ad-supported movies on a number of … Read the whole story
A new, limited-edition flavor of Snapple is carrying the name of a TV show -- CBS's "The Amazing Race" -- on its label, as … Read the whole story
FX, the general entertainment network that has added high-profile sports as it goes against up TBS and TNT, will carry a college football game … Read the whole story
The animated campaign, which includes six 30-second and 15-second spots, is from Los Angeles-based M&C Saatchi, which recently won the business. The ads are … Read the whole story
Don't call mobile news app Newsy a mere "aggregator." They prefer "curator," thank you very much. And now they get a bit of investor … Read the whole story
I've always been fascinated by the principle of inertia. The word sounds passive -- but inertia is actually very elegant. In 1687 Sir Isaac … Read the whole story
In the men's locker room in my gym, a TV set high near the ceiling was playing an infomercial. But I was pretty sure … Read the whole story
The television advertising measurement system has been broken for a long time. Television remains the biggest ad bucket around, at more than $70 billion, … Read the whole story
Stop the storyline and sell me some product. But take your chances with what comes next. Two heavy-handed branded entertainment messages will now subtract … Read the whole story