TVBlog
by David Goetzl
It quickly becomes clear that Walter Levitt is way too nice to be working in television. He's Canadian, after all. Still, the new top marketer at Comedy Central has a … Read the whole story
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by David Goetzl
Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will allow the group to continue moving in the direction of performance-based compensation. The … Read the whole story
by Gavin O'Malley
Video ad company Adap.tv on Tuesday said it closed $20 million in financing led by Bessemer Venture Partners. The company most recently launched Adap.tv … Read the whole story
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by Wayne Friedman
TV viewers continue to increase their usage of social media when it comes to TV programs. A new Harris survey says two in five … Read the whole story
by Wayne Friedman
Television advertising revenues will regain their pre-recession levels next year, with Internet advertising having little to no effect on it. TV ad dollars, which … Read the whole story
by Karlene Lukovitz
The strategic unification is a necessary next step for the brand, given its large and expanding global footprint, and is also designed to enhance … Read the whole story
by Wayne Friedman
Sony Pictures Entertainment's midsized digital video platform, Crackle, now says it is the first platform to offer full-length, ad-supported movies on a number of … Read the whole story
by Wayne Friedman
African-American U.S. homes used their televisions more than all other U.S. ethnicity groups -- double the amount of Asians, who watch the least TV. … Read the whole story
by Tanya Gazdik
The animated campaign, which includes six 30-second and 15-second spots, is from Los Angeles-based M&C Saatchi, which recently won the business. The ads are … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Mad Men"'s financial tussle is way less mad than you may think. The easy question concerning AMC's delays and changes concerning the show is … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Over-the-top boxes are still in their infancy and hold only a small fraction of the video on demand market. But each of the early … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Don't call mobile news app Newsy a mere "aggregator." They prefer "curator," thank you very much. And now they get a bit of investor … Read the whole story
COMMENTARY
by Bob DeSena
I've always been fascinated by the principle of inertia. The word sounds passive -- but inertia is actually very elegant. In 1687 Sir Isaac … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the men's locker room in my gym, a TV set high near the ceiling was playing an infomercial. But I was pretty sure … Read the whole story