by Wayne Friedman
In the midst of what may be the tightest race in years in the broadcast late-night time period, the unlikely winner continues to be … Read the whole story
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by David Goetzl
NBC wants to take advantage of the popularity of the 89-year-old named Entertainer of the Year by the AP last year. Betty White, who … Read the whole story
by Karl Greenberg
The initial salvo of TV and Web creative touts San Francisco Giants' Brian Wilson, American League Cy Young Award winner Felix Hernandez and Colorado … Read the whole story
by David Goetzl
NBC is looking to take advantage of the popularity of the 89-year-old named Entertainer of the Year by the AP last year. Betty White, … Read the whole story
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by Gavin O'Malley
Video ad technology firm TidalTV raised about $30 million from existing investors, including New Enterprise Associates, Comcast Interactive Capital and Valhalla Partners. Its AdOSTM … Read the whole story
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by Wayne Friedman
TV viewers continue to increase their usage of social media when it comes to TV programs. A new Harris survey says two in five … Read the whole story
by Karlene Lukovitz
Kraft Athenos's new "Yiayia" campaign may have offended some Greek organizations, but its Greek yogurt spot is beating the competition in effectiveness, according to … Read the whole story
by Karlene Lukovitz
The strategic unification is a necessary next step for the brand, given its large and expanding global footprint, and is also designed to enhance … Read the whole story
by David Goetzl
With the addition of the Bowl Championship Series and live sports becoming more popular, ESPN said it posted its strongest first quarter ever in … Read the whole story
by Wayne Friedman
African-American U.S. homes used their televisions more than all other U.S. ethnicity groups -- double the amount of Asians, who watch the least TV. … Read the whole story
COMMENTARY
by Daniel Ambrose
I was recently asked about how to counter a price objection from a small advertiser. I spend a lot of time in rooms with … Read the whole story
COMMENTARY
by Frank Maggio
At last June's D8 Conference, Steve Jobs made some astute remarks about the TV industry's seemingly insurmountable roadblocks to innovation. Critics and fans alike … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
More live TV on iPads and tablets? Everyone wants a piece of this growing business. But who owns this space -- content providers, or … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
I decided a long time ago not to second-guess The Weather Channel. And I am not referring to their weather forecasts, where (like everyone) … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"Mad Men"'s financial tussle is way less mad than you may think. The easy question concerning AMC's delays and changes concerning the show is … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Over-the-top boxes are still in their infancy and hold only a small fraction of the video on demand market. But each of the early … Read the whole story