by Wayne Friedman
In the midst of what may be the tightest race in years in the broadcast late-night time period, the unlikely winner continues to be … Read the whole story
-
by David Goetzl
NBC wants to take advantage of the popularity of the 89-year-old named Entertainer of the Year by the AP last year. Betty White, who … Read the whole story
by Wayne Friedman
After much delay and heightened drama around the show's creator Matt Weiner, AMC's "Mad Men" is coming back in 2012, but with more commercials. … Read the whole story
by Karl Greenberg
The initial salvo of TV and Web creative touts San Francisco Giants' Brian Wilson, American League Cy Young Award winner Felix Hernandez and Colorado … Read the whole story
by David Goetzl
NBC is looking to take advantage of the popularity of the 89-year-old named Entertainer of the Year by the AP last year. Betty White, … Read the whole story
-
by Gavin O'Malley
Video ad technology firm TidalTV raised about $30 million from existing investors, including New Enterprise Associates, Comcast Interactive Capital and Valhalla Partners. Its AdOSTM … Read the whole story
by Karlene Lukovitz
Kraft Athenos's new "Yiayia" campaign may have offended some Greek organizations, but its Greek yogurt spot is beating the competition in effectiveness, according to … Read the whole story
by David Goetzl
Animal Planet has moved swiftly to create a documentary about the deadly Egyptian cobra famous for being lost in the Bronx Zoo before being … Read the whole story
by David Goetzl
With the addition of the Bowl Championship Series and live sports becoming more popular, ESPN said it posted its strongest first quarter ever in … Read the whole story
COMMENTARY
by Diane Mermigas
The growing rift between content providers and mainstream distributors from Time Warner Cable to Amazon and Apple, which are protecting their turf by connecting … Read the whole story
COMMENTARY
by Jane Clarke
We could fill up several columns with definitions that apply to the concept of digital media. This week we focus on digital hardware -- … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Will this year's TV upfront be strong? Hey, can Schwarzenegger still benchpress 225 pounds? (Soon he'll be in the comics, I'm told. So I'm … Read the whole story
COMMENTARY
by Daniel Ambrose
I was recently asked about how to counter a price objection from a small advertiser. I spend a lot of time in rooms with … Read the whole story
COMMENTARY
by Frank Maggio
At last June's D8 Conference, Steve Jobs made some astute remarks about the TV industry's seemingly insurmountable roadblocks to innovation. Critics and fans alike … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
More live TV on iPads and tablets? Everyone wants a piece of this growing business. But who owns this space -- content providers, or … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
I decided a long time ago not to second-guess The Weather Channel. And I am not referring to their weather forecasts, where (like everyone) … Read the whole story