by Wayne Friedman
Confirming what industry analysts have been speculating for months, controversial TV host Glenn Beck will be ending his three-year stint at Fox News Channel, … Read the whole story
by Karlene Lukovitz
Mars Inc. had four out of the 10 most effective television ads running in the first quarter, according to Ace Metrix. The humorous commercial … Read the whole story
by Wayne Friedman
Predicted by some analysts, Dish Network is the winning bidder of Blockbuster Inc. assets -- valued at $320 million. Dish hopes to use the … Read the whole story
by Laurie Sullivan
Print newspapers are failing, but Freedom Communications developed a plan to breathe new life into its 27 daily newspapers and eight television stations. The … Read the whole story
by David Goetzl
As Lauren Zalaznick takes over NBC Universal's Spanish-language networks, she is launching an initiative to pitch advertisers on Hispanic audiences for all the nets' … Read the whole story
by Wayne Friedman
DVR playback continues to rise -- with most of the activity coming from broadcast networks, and less from cable. The disparity is attributed to … Read the whole story
by Wayne Friedman
USA Network says it has started the first mobile app that will allow viewers to interact with show performers. The app for "WWE Tough … Read the whole story
by Erik Sass
The DO marketplace is continuing to consolidate through new ad sales arrangements. Digital Display Networks reports ABC Regional Sports and Entertainment Sales will become … Read the whole story
by Tanya Gazdik
A new multifaceted campaign focuses on the post-recession investor who is seeking a better way to manage their investment portfolio in the wake of … Read the whole story
by Wayne Friedman
Though CBS and Turner Sports claim the best overall ratings for the NCAA Men's Basketball Tournament in years, the finals game -- preliminarily -- … Read the whole story
by Karl Greenberg
Melissa Sexton, integrated marketing director, adult feminine care brands at K-C, tells Marketing Daily that the evolution toward designs makes sense given the premise … Read the whole story
by Aaron Baar
AT&T is looking to connect with U.S. Hispanics, the culture and their passions through the power of music, with a new Spanish advertising campaign … Read the whole story
by David Goetzl
Following in the footsteps of History is Science. After History Channel morphed into simply "History," Discovery Communications said Tuesday the Science Channel would also … Read the whole story
by David Goetzl
4Kids Entertainment, which programs a five-hour Saturday morning block on the CW network, filed for bankruptcy protection Wednesday. Among the matters pressuring the company … Read the whole story
by Karl Greenberg
The National Basketball Association is letting the ball talk in a major ad campaign to promote the playoffs and finals. The new campaign, via … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The advertising marketplace is evolving quickly, with the introduction of new platforms, new metrics and new technologies. Jeff Siegel, SVP Advertising for Rovi, has … Read the whole story
COMMENTARY
by Bob DeSena
With the recent announcements by Time Warner Cable and Cablevision that they will launch iPad apps to stream (some of) their cable television offerings … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The federal government might close down in the next couple of days -- and who is at fault? You'll never guess. In a gym … Read the whole story