by David Goetzl
Nielsen has completed testing on using set-top-box data to upgrade its existing measurement systems in local markets. The process could ultimately lead to the … Read the whole story
by Karl Greenberg
Shawn Lollie, Ford manager of multicultural marketing, tells Marketing Daily that the idea came from consumer reactions to driving the car and from focus … Read the whole story
by David Goetzl
A key component in a local-market measurement system using set-top-box data that Nielsen plans to launch is actually its national ratings panel. A Nielsen … Read the whole story
by Laurie Sullivan
Google continues to strengthen its position in the entertainment industry by building up tools, like YouTube, to support streaming video across online, television and … Read the whole story
by David Goetzl
While a larger production company may have been the most likely suitor to take a notable stake in Mark Burnett's flourishing outfit, magazine owner … Read the whole story
by Karlene Lukovitz
Uncle Ben's "Begin with Ben" campaign, launching in the U.S. this week, represents a significantly new emphasis for the brand -- and likely the … Read the whole story
by Wayne Friedman
The strong market for broadcast and cable TV networks may get better. They now may have another factor looming in their favor: Billions of … Read the whole story
by Gavin O'Malley
Signaling market consolidation, video indexing and ad company Blinkx has agreed to buy Burst Media for $30 million. It is trying to create a … Read the whole story
by Sarah Mahoney
It's also putting some 8,500 items back on store shelves -- an 11% increase -- in an acknowledgment that its "Project Impact," an effort … Read the whole story
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by Gavin O'Malley
Broadening the focus of its "TV Everywhere" initiatives, Fox Digital Media has tapped video platform Kaltura to serve as the foundation of its new … Read the whole story
by Wayne Friedman
ESPN will complicate the live TV mobile app environment in launching its own app -- one without TV commercials. ESPN timed the launch for … Read the whole story
by David Goetzl
The MTV bilingual network that was recently rebranded as Tr3s said it posted record ratings during the first quarter as prime time rose 30%. … Read the whole story
by Wayne Friedman
Only a few months after selling its lackluster Harmonix game division -- and closing its MTV Games division -- Viacom's MTV division is launching … Read the whole story
by Wayne Friedman
Coming out after "American Idol" at 9:30 p.m., Fox's new comedy "Breaking In" did its job -- posting a big Nielsen preliminary 3.5 rating/9 … Read the whole story
by Karl Greenberg
The effort includes TV ads that feature "little miracles," a Facebook program to get people to "pay it forward" and participate in the "Little … Read the whole story
by Erik Sass
Hearst Magazines is partnering with HGTV to test publish a new magazine, HGTV Magazine, beginning this fall. The new publication will expand on the … Read the whole story
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by David Goetzl
Three station groups will debut a syndicated show this fall that looks to incorporate citizen journalism and social media buzz. Read the whole story
COMMENTARY
by Diane Mermigas
The latest ad spending numbers point to new vulnerability in TV station's life's blood. Broadcasters can't inch their way into the digital age -- … Read the whole story
COMMENTARY
by Mark Bradbury, Columnist
With demand for accountability, advertisers will eventually get on the same page as the networks when it comes to catering to Boomers, their appeal … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Recently Discovery's Science Channel went to just Science; now NBC Universal's Sleuth goes to Cloo. More name changes are coming, no doubt, as networks … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Two point two million viewers and you can't get any advertising support? Is that what happen to Glenn Beck? Three years and out? Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Since word dropped yesterday that Google is planning to create original video channels on YouTube for the living room lean back experience, it seemed … Read the whole story
COMMENTARY
by Jane Clarke
e are in an industry of continual transition. Digital compression spawned the recent migration from analog to digital. As a result, there is a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Seems that AMC Theaters is complying with one big movie studio's request to help out our hunger with a real-time combination of entertainment and … Read the whole story