As Nielsen looks to sign clients for its fledgling measurement product using set-top-box (STB) data, Rentrak continues to strike arrangements with agencies and programmers … Read the whole story

Invidi Technologies has completed its $49 million D round of funding. The addressable advertising company raised monies from various media sectors, including Google, Group … Read the whole story

Nickelodeon will offer a fifth season of "iCarly," a show partly about a show. The comedy features kids putting on a Web series, with … Read the whole story

DirecTV's dedicated 24/7 3D channel will launch a series focusing on the pro female surfing circuit as it looks to expand programming in the … Read the whole story

We have Set-Top Boxes, whether Analog or Digital and hardware that helps to migrate from analog to digital. But there are ways to transmit … Read the whole story

What do you keep? What do you give away? Take a big breath. In this digital world, as it concerns TV, you need to … Read the whole story

Howard Horowitz is best known for his eponymous company Horowitz Associates, Inc. a full-service market research company specializing in research for distributors, networks and … Read the whole story

In Dudley Moore's portrayal of "Arthur" (I haven't seen the Russell Brand movie), there's a classic scene in which he observes that waiters are … Read the whole story

Competing TV screens or complementary TV screens? The CW has been cheered by media buyers not only because it offers a similar number of … Read the whole story

I've never understood the appeal of social TV watching -- meaning, logging into a social site to talk about TV while you're watching TV … Read the whole story

Shifts in MTV Network's Spike are coming. But don't look for many body slams. The network which has had WWE wrestling and other young … Read the whole story

Asked to envision the brightest future for TV, Outfront panelists all pointed to a more effective and quantifiable way to measure the medium’s aggregate … Read the whole story

Despite an analyst's projection Tuesday that broadcast pricing and volume in the coming upfront would be up significantly, MediaVest investment president Donna Speciale suggested … Read the whole story

MTV Networks chief Judy McGrath is explaining the logic behind MTV's shift form polished Gen X oriented programming of yesteryear to its more contemporary … Read the whole story

Responding to a probing question about MTV Networks' digital media strategy, Judy McGrath noted that failures sometimes end up being successes among digital media … Read the whole story

On a morning panel at the Outfront conference, multiple executives said TV ad spending is benefiting from advertisers' desire to run campaigns that try … Read the whole story

Sitcoms for millennials? This isn't for MTV networks' young audience, which is why many of its reality shows may work better. "They like the … Read the whole story

Nielsen efforts to measure TV ratings on extended digital video screens of full TV episodes are coming. But not everyone is cheering. "This is … Read the whole story

So, what do the captains of content think about advertisers getting their paws into programming? It's "not a bad idea," said Christina Norman, CEO … Read the whole story

That's right, and it just hit me last night as I was preparing the opening remarks for this morning's Outfront conference in New York. … Read the whole story