by Tanya Gazdik
Research shows that one in three young girls has no idea what's happening when she gets her first period, according to Kotex. Four out … Read the whole story
by Sarah Mahoney
Maytag is introducing a new brand campaign that it hopes will warm up its old-reliable image, while at the same time building on its … Read the whole story
by Wayne Friedman
Longer-form digital entertainment content destinations continue to gain popularity among U.S. TV viewers. In March, Netflix remained the biggest digital platform when it comes … Read the whole story
by Wayne Friedman
Major broadcasters' mobile TV efforts are expected to be in 32 markets by the end of the year, covering half of all U.S. television … Read the whole story
by Wayne Friedman
Ready for the final push into the season-ending May period, Fox kept up its dominant ways with "American Idol" taking most of a mid-April … Read the whole story
by Karlene Lukovitz
Kraft Foods recently announced the existence of "Operation Spark" -- an initiative aimed at reconnecting consumers with "entrepreneurial" brands Athenos, Stove Top, Breakstone's and … Read the whole story
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by Fern Siegel
Invidi Technologies has completed its $49 million D round of funding. The addressable advertising company raised monies from various media sectors, including Google, Group … Read the whole story
by David Goetzl
Responding to criticism that endorsement roles may compromise the objectivity of its on-air talent, ESPN has released a list of "relevant" endorsement relationships it … Read the whole story
by David Goetzl
Fans of the critically acclaimed but ratings-challenged "Friday Night Lights" can own a piece of the show -- via an online auction coinciding with … Read the whole story
by David Goetzl
Procter & Gamble and Walmart said they will continue as sponsors of "Family Movie Night" on two networks this year with five original productions. … Read the whole story
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by David Goetzl
Discovery Communications' studio arm said it has development arrangements with producers behind hits such as CBS' "Undercover Boss" and NBC's "Biggest Loser." The studio … Read the whole story
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by David Goetzl
Nickelodeon will offer a fifth season of "iCarly," a show partly about a show. The comedy features kids putting on a Web series, with … Read the whole story
COMMENTARY
by Mark Walsh
Cable operators and networks have been wrangling lately over rights for the streaming of live TV over iPad apps. Both Time Warner Cable and … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
"Age/sex demos are dead." So went the refrain last week at the NAB Show in Las Vegas and, later, at an event my company … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Plenty of TV critics still complain cable networks are mostly just a bunch of reruns. That criticism isn't entirely wrong. But have you seen … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cross-channel promotion is nothing new in the still-strong cable and satellite TV distribution world. But channel-carriage promotion is another story. With growing numbers of … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
I've never understood the appeal of social TV watching -- meaning, logging into a social site to talk about TV while you're watching TV … Read the whole story
COMMENTARY
by Jane Clarke
We have Set-Top Boxes, whether Analog or Digital and hardware that helps to migrate from analog to digital. But there are ways to transmit … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Competing TV screens or complementary TV screens? The CW has been cheered by media buyers not only because it offers a similar number of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Apple's admittedly cool video-tossing technology AirPlay got a viral burst yesterday when legendary tech geek Robert Scoble raved that "AirPlay is the Most Important … Read the whole story