TVBlog
It continues to be an auspicious time in the cable network business -- with the ad market alone. There are always those reliable affiliate fees. Plus, opportunities for "found money" … Read the whole story
Research shows that one in three young girls has no idea what's happening when she gets her first period, according to Kotex. Four out … Read the whole story
Maytag is introducing a new brand campaign that it hopes will warm up its old-reliable image, while at the same time building on its … Read the whole story
Longer-form digital entertainment content destinations continue to gain popularity among U.S. TV viewers. In March, Netflix remained the biggest digital platform when it comes … Read the whole story
Major broadcasters' mobile TV efforts are expected to be in 32 markets by the end of the year, covering half of all U.S. television … Read the whole story
Ready for the final push into the season-ending May period, Fox kept up its dominant ways with "American Idol" taking most of a mid-April … Read the whole story
Kraft Foods recently announced the existence of "Operation Spark" -- an initiative aimed at reconnecting consumers with "entrepreneurial" brands Athenos, Stove Top, Breakstone's and … Read the whole story
Invidi Technologies has completed its $49 million D round of funding. The addressable advertising company raised monies from various media sectors, including Google, Group … Read the whole story
Responding to criticism that endorsement roles may compromise the objectivity of its on-air talent, ESPN has released a list of "relevant" endorsement relationships it … Read the whole story
Fans of the critically acclaimed but ratings-challenged "Friday Night Lights" can own a piece of the show -- via an online auction coinciding with … Read the whole story
Procter & Gamble and Walmart said they will continue as sponsors of "Family Movie Night" on two networks this year with five original productions. … Read the whole story
Discovery Communications' studio arm said it has development arrangements with producers behind hits such as CBS' "Undercover Boss" and NBC's "Biggest Loser." The studio … Read the whole story
Nickelodeon will offer a fifth season of "iCarly," a show partly about a show. The comedy features kids putting on a Web series, with … Read the whole story
COMMENTARYCable operators and networks have been wrangling lately over rights for the streaming of live TV over iPad apps. Both Time Warner Cable and … Read the whole story
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"Age/sex demos are dead." So went the refrain last week at the NAB Show in Las Vegas and, later, at an event my company … Read the whole story
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Plenty of TV critics still complain cable networks are mostly just a bunch of reruns. That criticism isn't entirely wrong. But have you seen … Read the whole story
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Cross-channel promotion is nothing new in the still-strong cable and satellite TV distribution world. But channel-carriage promotion is another story. With growing numbers of … Read the whole story
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I've never understood the appeal of social TV watching -- meaning, logging into a social site to talk about TV while you're watching TV … Read the whole story
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We have Set-Top Boxes, whether Analog or Digital and hardware that helps to migrate from analog to digital. But there are ways to transmit … Read the whole story
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Competing TV screens or complementary TV screens? The CW has been cheered by media buyers not only because it offers a similar number of … Read the whole story
COMMENTARYApple's admittedly cool video-tossing technology AirPlay got a viral burst yesterday when legendary tech geek Robert Scoble raved that "AirPlay is the Most Important … Read the whole story
