TVBlog
by David Goetzl
NBC executives looking to turn a Donald Trump race for the White House into a boost for "The Apprentice" should encourage him to run. But, simply ask him to delay … Read the whole story
by David Goetzl
A Barclays Capital report continues the trend of forecasting a stellar upfront for cable networks, but throws some cold water on the ad market … Read the whole story
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by Wayne Friedman
With TV's upfront advertising market only weeks away, Nielsen says a number of key digital trends could be factored into some decision making for … Read the whole story
by Wayne Friedman
Though more than half the country has HD TV sets, only 17% of all TV commercials were in HD. Some 53% of marketers say … Read the whole story
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by David Goetzl
BET said it would order up another season of former CW series "The Game," which it now produces and has turned into a network … Read the whole story
by Laurie Sullivan
IntoNow plans to launch the next version of the daily deal on Wednesday. It lets people tag TV ads and receive coupons for free … Read the whole story
by David Goetzl
As Comcast moves to take a larger stake in the network, TV One says ad sales rose by nearly 40% in the first quarter, … Read the whole story
by Wayne Friedman
NBC, which is heavily marketing "The Voice," will do an unusual late-night marketing campaign for the singing contest by preempting "The Tonight Show" and … Read the whole story
COMMENTARY
by Jane Clarke
Once called Personal Video Recorders, Digital Video Recorders (DVRs) enable viewers to pre-record programs and view them at their convenience in trick play modes. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The business of television nurturing still seems to be looking for a new formula. Take second-year NBC show "Parenthood." It just had its season … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Lisa Joy Rosner, CMO of NetBase, is not only on the cutting edge of social media research and marketing, she is also an expert … Read the whole story