It could have been a frantic couple of hours for Disney engineers early Sunday morning as the company's sprawling portfolio of Web sites went offline - costing it ad impressions … Read the whole story
Newcastle Brown Ale, imported by Heineken USA, has launched its first television campaign. The campaign includes three 30-second TV commercials with creative playing off … Read the whole story
A Barclays Capital report continues the trend of forecasting a stellar upfront for cable networks, but throws some cold water on the ad market … Read the whole story
Yahoo has acquired the fledgling IntoNow, a company with a mobile platform that functions much like interactive TV. IntoNow, which went live in January, … Read the whole story
With TV's upfront advertising market only weeks away, Nielsen says a number of key digital trends could be factored into some decision making for … Read the whole story
The NBA early-round playoffs have performed for TNT. So far, TNT's nine telecasts, since starting last weekend, have garnered a 36% gain -- to … Read the whole story
Though more than half the country has HD TV sets, only 17% of all TV commercials were in HD. Some 53% of marketers say … Read the whole story
TLC is using the Royal Wedding as its sort of "Shark Week," stuffing its prime-time schedule with all aspects of the nuptials. The network … Read the whole story
DirecTV started up its controversial "premium VOD" film service on April 21 with a marketing campaign for Sony Pictures Entertainment's "Just Go With It." Read the whole story
Advertising-dependent television may have dodged one bullet this year only to be crippled later by an intensifying barrage of economic and tech threats, that … Read the whole story
Influencing friends and business partners -- that's what it comes down to in modern TV dealing Fox's regional sports cable TV operation loaned some … Read the whole story
What would be the psychological effects of cable's upfront ad revenues matching -- or exceeding -- the broadcast networks, as more than a few … Read the whole story
Once called Personal Video Recorders, Digital Video Recorders (DVRs) enable viewers to pre-record programs and view them at their convenience in trick play modes. … Read the whole story
The business of television nurturing still seems to be looking for a new formula. Take second-year NBC show "Parenthood." It just had its season … Read the whole story