Chrysler's Ram Truck division has rolled out a new version of the pickup called the Outdoorsman, designed for people who hunt, fish, camp and … Read the whole story

Newcastle Brown Ale, imported by Heineken USA, has launched its first television campaign. The campaign includes three 30-second TV commercials with creative playing off … Read the whole story

Yahoo has acquired the fledgling IntoNow, a company with a mobile platform that functions much like interactive TV. IntoNow, which went live in January, … Read the whole story

TV operations at McGraw-Hill continued to benefit from automotive advertising and more informercial business during the first quarter, drawing $20 million in the period. … Read the whole story

Paving the way for more online activity, 99.4 million U.S. households will be online by the end of 2016 -- of which 97.9 million … Read the whole story

Via a print, television and digital marketing campaign, the Duluth, Minn.-based hospital system (formed in late 2010) uses the work of three accomplished photojournalists … Read the whole story

Edge Shave Gel is hitting the airwaves for the first time in at least three years with a new TV spot via AOR JWT. … Read the whole story

The TV networks named by consumers as their most favorite may not be the ones they actually watch, according to TV measurement companies. Beta … Read the whole story

As networks search for ways to build engagement through Facebook, Turner's truTV has a novel tactic: a bonus episode. After receiving a major uptick … Read the whole story

In last week's column I wrote about the television industry's continued search for supplements to -- and ultimately, replacements for -- the dead weight … Read the whole story