by Aaron Baar
"We wanted to create something that was a little more breakthrough, that could illustrate our Android phones [and talk about] something beyond price and … Read the whole story
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by Wayne Friedman
Lower programming expenses helped CBS achieve big financial results in the first quarter of 2011. CBS posted a net income of $202 million, reversing … Read the whole story
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by Joe Mandese
The percentage of U.S. households with television has declined for the first time ever, according to new TV "universe" estimates released late Monday night … Read the whole story
by Erik Sass
Television executives and creators agree that the game changer for TV has been the iPad and various tablets. But just repurposing content for devices … Read the whole story
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by Joe Mandese
Dave Thomas, a long-time Nielsen Co. executive who helped cable networks develop the kind of research data that have made them a bigger part … Read the whole story
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by Joe Mandese
Rentrak, the first aggregator of digital set-top TV audience data to integrate with Madison Avenue media processing giant Donovan Data Systems, this morning announced … Read the whole story
by Wayne Friedman
Dish TV agreed to settle its longtime, seven-year legal dispute with TiVo regarding infringement of TiVo's patent of its DVR technology. Dish will pay … Read the whole story
by Karl Greenberg
Valvoline is using the program to promote its NextGen motor oil, a product that is 50% recycled. When the company launched the product in … Read the whole story
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by Karl Greenberg
The new effort, also comprising 15-second ads, shows a series of real customers driving up to a conference center, being met by a Ford … Read the whole story
by David Goetzl
RCA is launching a new line of portable, battery-operated TV sets; several models can pick up mobile digital TV. All sets can carry simulcasts … Read the whole story
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by Erik Sass
The television business needs more data on viewership, the infrastructure to support targeted ad delivery and eventually addressable video advertising -- which are all … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
This time of year, with network upfront presentations in a few weeks, producers and show runners of prospective series have enough to worry about. … Read the whole story
COMMENTARY
by austin
I am not a huge television buff - if I am watching TV, it's normally to watch the news. However, there are certain shows … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
As Thomas Friedman says, the world really is flat., That's what I kept telling myself as my son and I road-tripped from college campus … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In television, perception is everything -- even if reality says something else. If you don't believe the President was born in this country, you … Read the whole story
COMMENTARY
by David Goetzl
Trendline Interactive's Mike Bloxham gives a shout-out to Turner's truTV stunt, where it challenged viewers to bring 500,000 "Likes" to the network's Facebook page … Read the whole story
COMMENTARY
by David Goetzl
Arthur Middleton Hughes, a noted author and vice president at The Database Marketing Institute, says that within companies email marketers struggle to gain an … Read the whole story