TVBlog
by David Goetzl
Comcast plans to place the "NBC Sports" brand on its collection of regional sports networks that stretch from Boston to Portland. "Something like 'NBC Sports Philadelphia,' 'NBC Sports Chicago,'
etc.," … Read the whole story
by Aaron Baar
"We wanted to create something that was a little more breakthrough, that could illustrate our Android phones [and talk about] something beyond price and … Read the whole story
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by Wayne Friedman
Lower programming expenses helped CBS achieve big financial results in the first quarter of 2011. CBS posted a net income of $202 million, reversing … Read the whole story
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by Joe Mandese
The percentage of U.S. households with television has declined for the first time ever, according to new TV "universe" estimates released late Monday night … Read the whole story
by Erik Sass
Television executives and creators agree that the game changer for TV has been the iPad and various tablets. But just repurposing content for devices … Read the whole story
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by Joe Mandese
Dave Thomas, a long-time Nielsen Co. executive who helped cable networks develop the kind of research data that have made them a bigger part … Read the whole story
by Karl Greenberg
Pennzoil is focusing on its customers -- how they feel about the brand and how it helps them -- in a new effort, launching … Read the whole story
by Wayne Friedman
Harris Interactive recently asked the question: "What are your two or three favorite television shows of all time?" The winner was CBS' "NCIS." Second … Read the whole story
by Karl Greenberg
Valvoline is using the program to promote its NextGen motor oil, a product that is 50% recycled. When the company launched the product in … Read the whole story
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by Erik Sass
The television business needs more data on viewership, the infrastructure to support targeted ad delivery and eventually addressable video advertising -- which are all … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Steve McGowan, SVP Research at Discovery, returned to the network after a seven-year stint at Nielsen. Steve has a unique perspective on the evolution … Read the whole story
COMMENTARY
by Bob DeSena
Six weeks ago, we talked about the resurgence of research in the MediaTech space, about the need to rethink what and how we measure … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Long-time entertainment thinking was that no matter how poor people were they always found a way to own a TV set. No money left … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
This time of year, with network upfront presentations in a few weeks, producers and show runners of prospective series have enough to worry about. … Read the whole story
COMMENTARY
by David Goetzl
Trendline Interactive's Mike Bloxham gives a shout-out to Turner's truTV stunt, where it challenged viewers to bring 500,000 "Likes" to the network's Facebook page … Read the whole story
COMMENTARY
by David Goetzl
Arthur Middleton Hughes, a noted author and vice president at The Database Marketing Institute, says that within companies email marketers struggle to gain an … Read the whole story