by Karl Greenberg
The effort, "The World's Worst Weatherman," has the central idea that you can't count on predictions, but at least you'll be able to get … Read the whole story
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by Joe Mandese
Three years after the national TV advertising marketplace shifted to C3 ratings as its de facto currency, the Nielsen TV commercial audience estimates were … Read the whole story
by David Goetzl
Scripps Networks plans to refashion its Great American Country network by altering some of its programming mix, hoping to reverse a ratings slide and … Read the whole story
by Wayne Friedman
MTV Networks chairman and CEO Judy McGrath will step down. McGrath has been with the company since 1981 and was named chairman and CEO … Read the whole story
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by Gavin O'Malley
What happens when you tailor video ads by consumer demographic, geolocation and locale weather conditions? Confident that the result will be greater awareness and … Read the whole story
by Wayne Friedman
Comcast-NBC Universal marketing efforts are well underway to put the NBC brand onto most of Comcast's sports networks. One major benefit comes from cross-channel … Read the whole story
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by David Goetzl
Bourbon brand Maker's Mark, part of Fortune Brands, is launching its first TV ad effort as part of a multiplatform campaign with Discovery. Discovery … Read the whole story
by Wayne Friedman
Working with CBS' media agency OMD USA, Simulmedia -- whose focus is targeting TV advertising campaigns through set-top-box data groups -- aimed the "Hawaii … Read the whole story
by Karl Greenberg
Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey New York, "We're digging into how women really relate to their hair and … Read the whole story
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by Wayne Friedman
More mid- to-small-sized TV station groups are feeling a slowdown in advertising sales; Grey's first quarter dropped 1% in revs. National spot was down … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Last week's revelation by Nielsen that the total number of television households had dropped rocked the industry, and rightfully so. It also prompted me … Read the whole story
COMMENTARY
by Hank Cohen
It seems every day brings a new development in the recent revolving door of daytime TV anchors. While the current landscape resembles a "Wheel … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In the space of four months, the Oprah Winfrey Network: OWN has had three different executives running the network. Robin Schwartz lasted 10 months; … Read the whole story
COMMENTARY
by Sam Vasisht
Google TV and Apple TV have at least one common problem. Their naming convention is ill conceived. What's in a name you say? "A … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to Trends in TV Viewing from the Nielson Company, new and enhanced technologies are fueling the demand for video content. The average American … Read the whole story
COMMENTARY
by Ed Martin
Will the broadcasters take any cues from USA Network's terrific upfront presentation earlier this week? Simultaneously amped up and stripped down, it was a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Double-digit increases. Those words can strike fear into the hearts of media buyers and their clients. Before last year's upfront, CBS pretty much laid … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
At breakfast the other day a friend brought up the topic of the impending TV Upfront and the industry's bullish expectations. He asked my … Read the whole story
COMMENTARY
by Jane Clarke
No discussion of DVRs would be complete without a mention of its Trick Play capability. Just like a video recorder of old, DVRs enable … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Just in time for upfront market, NBC has a certifiable hit! The second episode of "The Voice," rocketed up 8% from its first outing … Read the whole story