by Karl Greenberg
Besides the beautiful scenery, the road is also decorated with crucifixes. In order to tout its new Outlander and Outlander Sport SUVs, Mitsubishi is … Read the whole story
by Wayne Friedman
SNL Kagan says TV deals worth $185 million were recorded through the first four months of this year, up from $19 million over the … Read the whole story
by Wayne Friedman
Nexstar's TV station group witnessed local advertising revenue increasing 3.7% to $43.3 million, while national advertising was up 2.1% to $15.1 million. The company … Read the whole story
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Syzygy Lab, a unit of the WPP-backed Euro-centric digital agency, has developed a "TV of the Future" app concept called GOAB. The idea is … Read the whole story
by Laurie Sullivan
Google designed Android to enable developers to build applications beyond mobile phones and tablets. At the Google I/O conference, the company released the Android@Home. … Read the whole story
by Karlene Lukovitz
Print and out-of-home will remain Maker's Mark's dominant advertising media for the year. Print ads, already appearing in some issues, are in a wide … Read the whole story
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by Wayne Friedman
Strong TV advertising and affiliate revenues pushed up better financials for Walt Disney's TV networks -- cable networks had revenue climbing 17% to $2.8 … Read the whole story
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by David Goetzl
Even as Jeff Bewkes oversaw the separation of Time Warner and Time Warner Cable, he said that Comcast combining its cable business with NBC … Read the whole story
by Wayne Friedman
The high-flying NBC singing competition show lost just about 1 rating point from a week ago -- about 20% -- to a still-high Nielsen … Read the whole story
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by Wayne Friedman
E.W. Scripps eked out some television advertising gains in the first quarter -- amid an overall declining financial picture. The company grew 3.3% in … Read the whole story
by Fern Siegel
The tweens who have turned Disney's "Phineas and Ferb" into a hit TV show have a chance to see its animated stars -- Phineas, … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I was reading an article in Sports Illustrated that reminded me that ABC's "Wide World of Sports" recently celebrated its 50-year anniversary, debuting in … Read the whole story
COMMENTARY
by Bob DeSena
Great marketing is honest communication, but it also involves sleight of hand. The Gretskys of marketing, the Great Ones, always know the goal and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Focus on the screen -- you know, the real big, old-school one sitting in your living room. New research shows that traditional TV advertising … Read the whole story
COMMENTARY
by Stuart Lipson
TV is, once again, coming into what looks to be a robust upfront market. This is obviously good for national programmers directly, and indirectly … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
YouTube is still looking for the premium video streaming answer. It's a big oil tanker that needs a fast marketing turn -- something very … Read the whole story
COMMENTARY
by Michael Kokernak
Invidi Technologies Corp, a provider of addressable television advertising solutions, filed a patent infringement complaint on May 5, against Visible World and Cablevision. The … Read the whole story