TVBlog
by David Goetzl
With the live streams of its networks now on multiple devices, ESPN is taking an intriguing strategy with ad sales that other networks could learn from. At its upfront event … Read the whole story
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by Joe Mandese
Video ad platform developer Adap.tv continues its expansion into big Madison Avenue agencies, announcing a deal this morning to provide a new platform customized … Read the whole story
by Wayne Friedman
With just two weeks to go in the regular TV broadcast season -- and right before the upfront TV presentations -- Fox is tracking … Read the whole story
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by Erik Sass
Discovery US Hispanic, which includes Discovery en Español and Discovery Familia, is joining forces with the company's media innovation outfit (Discovery Solutions) to roll … Read the whole story
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by David Goetzl
Actor/producer Ashton Kutcher has joined the hit comedy "Two and a Half Men." Kutcher's career counts film, TV, commercials and social media. Production on … Read the whole story
by Wayne Friedman
For the fourth year in a row, "American Idol" continues to be the top buy for marketers -- but it's not just traditional TV … Read the whole story
by Laurie Sullivan
Google's "Dear Sophie" ad running on television during "Glee" and "American Idol" last week emerged as the most effective of the 130 new national … Read the whole story
COMMENTARY
by Ed Martin
Talk about getting in under the wire! With only five weeks to go before the end of the traditional broadcast television season -- a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Fox is getting tough with some of its TV affiliates when it comes to retransmission discussions. Other networks might do the same. Will this … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
While many Web publishers keep looking for that one Webisode hit, Univision has been building a nice little trove of regular digital video content … Read the whole story
COMMENTARY
by Jane Clarke
The advent of the DVR (The PVR and DVR) is credited not only with increasing the ways a viewer can access and view content. … Read the whole story