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by Joe Mandese
Video ad platform developer Adap.tv continues its expansion into big Madison Avenue agencies, announcing a deal this morning to provide a new platform customized … Read the whole story
by Wayne Friedman
The Fox network -- the longtime industry leader among 18-49 viewers, the ones advertisers desire most -- will look for a much stronger fall … Read the whole story
by Wayne Friedman
With just two weeks to go in the regular TV broadcast season -- and right before the upfront TV presentations -- Fox is tracking … Read the whole story
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by Erik Sass
Discovery US Hispanic, which includes Discovery en Español and Discovery Familia, is joining forces with the company's media innovation outfit (Discovery Solutions) to roll … Read the whole story
by Wayne Friedman
Walt Disney and its ESPN sports brand are considering upping efforts to grab U.S. TV rights from NBC for the next round of Summer … Read the whole story
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by David Goetzl
NBC is dropping the all-comedy experiment on Thursdays, holding "30 Rock" for several months and switching "Chuck" to Fridays this fall. It is also … Read the whole story
by Wayne Friedman, David Goetzl
Donald Trump is not running for president. The host of "Celebrity Apprentice" will be back early next year hosting another season of the NBC … Read the whole story
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by David Goetzl
Actor/producer Ashton Kutcher has joined the hit comedy "Two and a Half Men." Kutcher's career counts film, TV, commercials and social media. Production on … Read the whole story
by David Goetzl
High-end vodka Ketel One will launch an estimated $9 million campaign that includes spots on Discovery, ESPN and Comedy Central. With a "Gentlemen, This … Read the whole story
by Wayne Friedman
For the fourth year in a row, "American Idol" continues to be the top buy for marketers -- but it's not just traditional TV … Read the whole story
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by David Goetzl
NBC new chairman Bob Greenblatt promises that someone will be sitting at the head of the "Celebrity Apprentice" boardroom this fall. He's also optimistic … Read the whole story
by Laurie Sullivan
Google's "Dear Sophie" ad running on television during "Glee" and "American Idol" last week emerged as the most effective of the 130 new national … Read the whole story
by David Goetzl
Johnathan Rodgers will retire this summer as president-CEO of TV One, the network he helped found in 2004. With Radio One and Comcast as … Read the whole story
by Karlene Lukovitz
Craft beers' appeal has always resided in their distinctive, individualistic tastes and identities. That's certainly true for Breckenridge Brewery of Colorado -- which, in … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
I hail from a long line of entrepreneurs. If we haven't always read the crystal ball correctly, it hasn't been for lack of trying. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Repeats of off-network programming -- or, more recently, off-cable-network shows -- used to be a sure thing for TV producers financially. But that may … Read the whole story
COMMENTARY
by Ed Martin
Talk about getting in under the wire! With only five weeks to go before the end of the traditional broadcast television season -- a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Fox is getting tough with some of its TV affiliates when it comes to retransmission discussions. Other networks might do the same. Will this … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
While many Web publishers keep looking for that one Webisode hit, Univision has been building a nice little trove of regular digital video content … Read the whole story
COMMENTARY
by Jane Clarke
The advent of the DVR (The PVR and DVR) is credited not only with increasing the ways a viewer can access and view content. … Read the whole story