TVBlog
by David Goetzl
He cannot be serious. A Wall Street analyst is suggesting that final tallies about upfront spending are not only flimsy, but the flimflam emanates from the networks. Nomura's Michael Nathanson … Read the whole story
by Karlene Lukovitz
The television buy and supporting digital and other media (including streaming video, to commence about a week from now), plus public relations, represent a … Read the whole story
by Wayne Friedman
ABC wants to turn around an uneven year with a big slate of 13 new series and a marketing strategy to spread out program … Read the whole story
by Laurie Sullivan
Videotron will begin rolling out a TV channel devoted to multiplatform casual and social gaming that consumers can access online through computers and mobile … Read the whole story
by Wayne Friedman
The Fox network -- the longtime industry leader among 18-49 viewers, the ones advertisers desire most -- will look for a much stronger fall … Read the whole story
by Wayne Friedman
Walt Disney and its ESPN sports brand are considering upping efforts to grab U.S. TV rights from NBC for the next round of Summer … Read the whole story
-
by David Goetzl
Time Warner Cable, which is interested in boosting ad revenues for its video-on-demand offerings, has made an investment in BlackArrow, a firm that powers … Read the whole story
by Wayne Friedman, David Goetzl
Donald Trump is not running for president. The host of "Celebrity Apprentice" will be back early next year hosting another season of the NBC … Read the whole story
by David Goetzl
High-end vodka Ketel One will launch an estimated $9 million campaign that includes spots on Discovery, ESPN and Comedy Central. With a "Gentlemen, This … Read the whole story
by Karl Greenberg
The company says the campaign touts GoodNites' design and fit, with -- for the first time in three years -- a TV advertising component. … Read the whole story
by Wayne Friedman
Sprinting towards the finish of the TV season, a number of shows improved ratings results because of season finales on the next-to-last Monday night … Read the whole story
by David Goetzl
Johnathan Rodgers will retire this summer as president-CEO of TV One, the network he helped found in 2004. With Radio One and Comcast as … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
This week the Coalition for Innovative Media Measurement (CIMM) announced the results of a feasibility study for the Trackable Asset Cross-Platform Identification (TAXI) project. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The upfront season brings the usual excitement and disappointment when it comes to new programming -- as well as new business opportunities. But TV … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
I hail from a long line of entrepreneurs. If we haven't always read the crystal ball correctly, it hasn't been for lack of trying. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Repeats of off-network programming -- or, more recently, off-cable-network shows -- used to be a sure thing for TV producers financially. But that may … Read the whole story