If the Big Four networks are indeed able to command significant price increases in the upfront market, it will again be remarkable just how vast the spread is between supply … Read the whole story
Nielsen Co. has agreed to acquire NeuroFocus, one of the leading companies applying neuroscience to advertising, media and brand research, MediaDailyNews has learned. The … Read the whole story
Subscriptions from IPTV (Internet-Protocol TV) based companies will almost double in three years to 70 million, forecasts SNL Kagan. IPTV video service revenues will … Read the whole story
Looking to add some new viewers beyond its core young women crowd, CW will launch four new series for the fall -- three dramas … Read the whole story
During the present upfront ad sales process, CW is pushing two mobile apps looking to support TV marketers' sales efforts. The mobile app Shopkick … Read the whole story
Shocking the TV sports programming world, longtime sports TV executive Dick Ebersol, chairman of the NBC Sports Group, has resigned. His association with the … Read the whole story
Honda, which became sole provider of the Indy V-8 engines that power the cars in the IndyCar series starting in the 2006 season, has … Read the whole story
Proximo Spirits said it is rolling out eight new spots for its 1800 Tequila brand with former "Sopranos" star Michael Imperioli continuing as spokesman. … Read the whole story
Univision confirmed it has three new cable networks coming in 2012, one each focusing on news, sports and telenovelas. There is also a big … Read the whole story
Troy-Bilt is taking a different approach both in medium and message. The company is talking about the quality and technological savvy that goes into … Read the whole story
The Vme network will offer "Los Kennedy," the Spanish-language version of the controversial mini-series. The 3-year-old network moved into the upfront market by offering … Read the whole story
The broadcast networks will become less viable for their general branded scheduled platforms and more for their TV studios. That new dynamic could ultimately … Read the whole story
Last Sunday, as I was thinking about the week to come, I found myself wondering if there was still any point to traditional broadcast … Read the whole story
Has there ever been a more exasperating TV show than "Glee"? This is a program with the potential to be one of the most … Read the whole story
What's in a TV title? Intrigue, a tease, and perhaps a number. CBS seemingly puts value in the word "two," adding two programs to … Read the whole story
Unique identifying code is vitally important in a variety of fields, whether to prevent theft or, in the case of media, for example, copyright … Read the whole story
Looking for something different in network television? Or just maybe more quality content? With apologies to time-shifting devices everywhere, it still comes down to … Read the whole story