by Karl Greenberg
Rich DelCore, P&G's director of global brand entertainment and VP of its Productions unit, says one impetus that set the company looking for new … Read the whole story
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by Joe Mandese
Nielsen Co. has agreed to acquire NeuroFocus, one of the leading companies applying neuroscience to advertising, media and brand research, MediaDailyNews has learned. The … Read the whole story
by Wayne Friedman
TiVo continues to amass digital video services -- this time Hulu Plus -- to keep its time-shifting service top of mind. TiVo Premiere has … Read the whole story
by Gavin O'Malley
Semantic technology start-up Bluefin Labs has begun testing tools for marketers to monitor and measure TV's influence via social media. The plan is to … Read the whole story
by Wayne Friedman
Subscriptions from IPTV (Internet-Protocol TV) based companies will almost double in three years to 70 million, forecasts SNL Kagan. IPTV video service revenues will … Read the whole story
by Wayne Friedman
Looking to add some new viewers beyond its core young women crowd, CW will launch four new series for the fall -- three dramas … Read the whole story
by Tanya Gazdik
Choice Hotels is a true "brand of the people," said Bruce Dincin, senior director of marketing and advertising for Choice Hotels. "This campaign is … Read the whole story
by Wayne Friedman
During the present upfront ad sales process, CW is pushing two mobile apps looking to support TV marketers' sales efforts. The mobile app Shopkick … Read the whole story
by Wayne Friedman
Shocking the TV sports programming world, longtime sports TV executive Dick Ebersol, chairman of the NBC Sports Group, has resigned. His association with the … Read the whole story
by Tanya Gazdik
The strategic vision for the Wisconsin campaign was based on research conducted by the Department of Tourism over the last three years. Research showed … Read the whole story
by Karl Greenberg
Honda, which became sole provider of the Indy V-8 engines that power the cars in the IndyCar series starting in the 2006 season, has … Read the whole story
by David Goetzl
Proximo Spirits said it is rolling out eight new spots for its 1800 Tequila brand with former "Sopranos" star Michael Imperioli continuing as spokesman. … Read the whole story
by David Goetzl
Univision confirmed it has three new cable networks coming in 2012, one each focusing on news, sports and telenovelas. There is also a big … Read the whole story
by Wayne Friedman
With CBS already done with its Sunday finales of a week ago, it was ABC's turn this time to grab a win -- the … Read the whole story
by Karl Greenberg
Troy-Bilt is taking a different approach both in medium and message. The company is talking about the quality and technological savvy that goes into … Read the whole story
by David Goetzl
The Vme network will offer "Los Kennedy," the Spanish-language version of the controversial mini-series. The 3-year-old network moved into the upfront market by offering … Read the whole story
COMMENTARY
by Diane Mermigas
The broadcast networks will become less viable for their general branded scheduled platforms and more for their TV studios. That new dynamic could ultimately … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
As you may know by now, readers, I am a lifelong hoops player and fan. So you won't be surprised to learn how much … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix continues to be a game-changer. But its new business model may be a reincarnation of an older formula, at least for one area … Read the whole story
COMMENTARY
by Ed Martin
Last Sunday, as I was thinking about the week to come, I found myself wondering if there was still any point to traditional broadcast … Read the whole story
COMMENTARY
by Gary Holmes
Has there ever been a more exasperating TV show than "Glee"? This is a program with the potential to be one of the most … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
What's in a TV title? Intrigue, a tease, and perhaps a number. CBS seemingly puts value in the word "two," adding two programs to … Read the whole story
COMMENTARY
by Jane Clarke
Unique identifying code is vitally important in a variety of fields, whether to prevent theft or, in the case of media, for example, copyright … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Looking for something different in network television? Or just maybe more quality content? With apologies to time-shifting devices everywhere, it still comes down to … Read the whole story