by Karl Greenberg
Rich DelCore, P&G's director of global brand entertainment and VP of its Productions unit, says one impetus that set the company looking for new … Read the whole story
by Wayne Friedman
Advertising revenue for TV stations slowed down considerably in the first quarter of this year. Fifteen publicly owned U.S. media companies reported revenue growth … Read the whole story
by Wayne Friedman
TiVo continues to amass digital video services -- this time Hulu Plus -- to keep its time-shifting service top of mind. TiVo Premiere has … Read the whole story
by Gavin O'Malley
Semantic technology start-up Bluefin Labs has begun testing tools for marketers to monitor and measure TV's influence via social media. The plan is to … Read the whole story
by David Goetzl
At least in the near long-term, CBS appears confident it can continue to grow ad dollars even as ratings decline. CBS CFO Joseph Ianniello … Read the whole story
by
Viewers pay more attention to online video ads than to traditional TV commercials and also recall them better, according to new research that utilized … Read the whole story
by Tanya Gazdik
Choice Hotels is a true "brand of the people," said Bruce Dincin, senior director of marketing and advertising for Choice Hotels. "This campaign is … Read the whole story
by Tanya Gazdik
Social media engagement continues to play a significant role in San Francisco-based Visa's ongoing U.S. marketing efforts. The campaign gives travelers a new tool … Read the whole story
by Wayne Friedman
Social engagement adds incredible value to TV shows, according to TV executives -- and by that definition Fox's "Glee" continues to take top status, … Read the whole story
by Karlene Lukovitz
An anchor of the new campaign is a 30-second TV spot, "Inventions," from Young and Rubicam. The spot reviews human inventions over the centuries … Read the whole story
by Wayne Friedman
With CBS already done with its Sunday finales of a week ago, it was ABC's turn this time to grab a win -- the … Read the whole story
COMMENTARY
by Barry Janoff, Columnist
At the ESPN Upfront on May 17, intended to lure new advertisers to and have current marketing partners expand around the network's upcoming schedule, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
At Google, Jim Lecinski, managing director of U.S. sales, became known as the thought leader for the concept of the "zero moment of truth" … Read the whole story
COMMENTARY
by Bob DeSena
I have the privilege to teach graduate students at one of New York's fine educational institutions. I say privilege because one of our fundamental … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
According to a recent report, Facebook has been looking to recruit big veteran TV sellers. No, Facebook won't be running "Glee" or "Modern Family" … Read the whole story
COMMENTARY
by Karen Herman
On May 9, 1961 FCC Chairman Newton N. Minow, an appointee of President Kennedy's administration, delivered his historic speech to the National Association of … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
As you may know by now, readers, I am a lifelong hoops player and fan. So you won't be surprised to learn how much … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix continues to be a game-changer. But its new business model may be a reincarnation of an older formula, at least for one area … Read the whole story