by Wayne Friedman
TV stations' new retrans revenues will more than double in six years -- as their TV networks look to grab more of those monthly … Read the whole story
by Wayne Friedman
Advertising revenue for TV stations slowed down considerably in the first quarter of this year. Fifteen publicly owned U.S. media companies reported revenue growth … Read the whole story
by David Goetzl
At least in the near long-term, CBS appears confident it can continue to grow ad dollars even as ratings decline. CBS CFO Joseph Ianniello … Read the whole story
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Viewers pay more attention to online video ads than to traditional TV commercials and also recall them better, according to new research that utilized … Read the whole story
by Aaron Baar
"Our thinking was guided by Kyocera's president, who believes we're really in a new world where people really have to watch what they're doing … Read the whole story
by Tanya Gazdik
Social media engagement continues to play a significant role in San Francisco-based Visa's ongoing U.S. marketing efforts. The campaign gives travelers a new tool … Read the whole story
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by David Goetzl
MyNetworkTV, operated by News Corp.'s Fox group, is dropping two game shows and going with an all-drama lineup next season. Gone are back-to-back episodes … Read the whole story
by Wayne Friedman
Social engagement adds incredible value to TV shows, according to TV executives -- and by that definition Fox's "Glee" continues to take top status, … Read the whole story
by Tanya Gazdik
DoubleTree by Hilton is launching a year-long, global rebranding initiative that includes operational, marketing, advertising, online, social media and internal/external communications channels. The multimillion=dollar … Read the whole story
by Karlene Lukovitz
An anchor of the new campaign is a 30-second TV spot, "Inventions," from Young and Rubicam. The spot reviews human inventions over the centuries … Read the whole story
by Karl Greenberg
The television, print, digital, social media, point-of-sale, out-of-home and radio effort centers on creative by ad agency Mother and production house Brand New School … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Bill Harvey, Co-Founder, Vice Chairman and CRO of TRA, has helped that company create a new type of buying measurement using STB data and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV is increasingly a business of specialization. Yet you might scratch your head wondering why ABC has decided to let someone other than Disney-ABC … Read the whole story
COMMENTARY
by Barry Janoff, Columnist
At the ESPN Upfront on May 17, intended to lure new advertisers to and have current marketing partners expand around the network's upcoming schedule, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
At Google, Jim Lecinski, managing director of U.S. sales, became known as the thought leader for the concept of the "zero moment of truth" … Read the whole story
COMMENTARY
by Bob DeSena
I have the privilege to teach graduate students at one of New York's fine educational institutions. I say privilege because one of our fundamental … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
According to a recent report, Facebook has been looking to recruit big veteran TV sellers. No, Facebook won't be running "Glee" or "Modern Family" … Read the whole story
COMMENTARY
by Karen Herman
On May 9, 1961 FCC Chairman Newton N. Minow, an appointee of President Kennedy's administration, delivered his historic speech to the National Association of … Read the whole story