TVBlog
by David Goetzl
Now that Nielsen is melding online and mobile viewing into its overall ratings, how long until Facebook and Twitter traffic are considered important enough to be included somehow? A recent … Read the whole story
by Karl Greenberg
The effort includes four 15-second teasers and a 60-second ad. Says VP marketing Jon Brancheau, "This campaign was conceived to challenge the notion that … Read the whole story
by David Goetzl
The upfront deal-making has begun. Fox closed a significant amount of business, with CPM rates up in the 11% range, sources said. Fox is … Read the whole story
by Wayne Friedman
Media buyers say Fox is initially asking 14% increases on the CPMs to get at least 11% to 12% closing price increases. ESPN is … Read the whole story
by Wayne Friedman
"The Oprah Winfrey Show" ended her syndicated show with her biggest ratings in almost two decades -- something movie companies in particular anticipated in … Read the whole story
by David Goetzl
Heinz's top North American executive said that a live commercial on the "Ellen" show last month for Ore-Ida produced record results. The integration backing … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
With the National Television Upfront presentations for the 2011/2012 season completed, it's a good time to ask what TV audience ratings really mean for … Read the whole story
COMMENTARY
by Ed Martin
n terms of regularly scheduled daily broadcast programming, Oprah Winfrey's prolonged swan song this week was the biggest event in daytime television since the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"Who did that?" my wife wonders when she see the TV channel change even as the remote control sits abandoned on the coffee table. … Read the whole story
COMMENTARY
by Jane Clarke
Continuing with last week's column on Watermarks (Set-Top-Box Lexicon: Watermarking) we now focus on other forms of content identification - Fingerprinting and Signatures. According … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Traditional television -- broadcast and cable -- is a growth business, an area where media companies can add existing programming and channels. Univision, for … Read the whole story
COMMENTARY
by Sam Vasisht
In an earlier article, I talked about why the nomenclature for GoogleTV and AppleTV is ill-conceived, and why Google and Apple are doing the … Read the whole story