One of the most influential media buying executives told players in the online video market Wednesday that even with appealing content and superior targeting capabilities, the industry is quizzically underperforming. … Read the whole story
A new video content creation unit under WPP Group is starting up, headed by former NPR chief executive officer Ken Stern. The group, Palisades … Read the whole story
CW completed its upfront sales activity, adding around 10% in total upfront dollars in the midst of a mostly strong upfront advertising market. The … Read the whole story
Netflix's online streaming service is rapidly emerging as an important gateway for accessing television programming, according to a tracking study revealed by a top … Read the whole story
After years of speculation about which network would land Olympic rights, it's finally in the hands of the decision-makers in Switzerland. All three competitors … Read the whole story
Netflix, smartphones and iPads have changed the TV landscape. It all comes down to a content play -- what programs consumers decide they must … Read the whole story
Glenn Beck debuted a live-streaming Web TV network that's sure to ruffle a few feathers. Along with the domain name, GBTV.com, Mercury Radio Arts … Read the whole story
"The Voice" has been a surprise hit on NBC, and its affiliates have been benefiting -- especially with late-news programming. Gannett has pushed various … Read the whole story
ABC grabbed big numbers for game four of the NBA Finals -- up almost 20% over last year's game four. NBC's "The Voice" pulled … Read the whole story
Within the Holy Trinity of greatest TV comedies, the first two ("Seinfeld" and "The Mary Tyler Moore Show") went out on top when they … Read the whole story
Glenn Beck makes it easy to understand how some traditional TV shows can move to the digital TV world: Want a piece of me? … Read the whole story
There's not much that's "hotter" than data. Everywhere we look, it's at the center of things. But this was not always the case. Data … Read the whole story
For Katie Couric it isn't a question of whether this is the second coming of Jane Pauley, but whether this the first coming of … Read the whole story
A few years ago, the term "YouTube generation" emerged, describing those who watch video online on their PCs. What a novel idea! The YouTube … Read the whole story
It's not really a mobile conversation per se, but the Agency Workshop panel at OMMA Global made some interesting observations about the ways digital … Read the whole story