TVBlog
by David Goetzl
While there are plenty of so-called "hard-to-reach" demos that media buyers grapple with - be it avid teenage gamers or wealthy DVR fiends -- it's time for a new segment … Read the whole story
by Wayne Friedman
In the strong digital age, television advertising continues to thrive -- now up by nearly a double-digit percentage increase in the first quarter: growing … Read the whole story
by Wayne Friedman
Overall, broadcast networks' prime-time inventory look to gain around 3% to 5% in overall volume to some $8.5 billion; cable networks will add 12%, … Read the whole story
by Wayne Friedman
ABC is a great network for targeting women, notes Horizon Media. It's got the biggest concentration of female viewers for any network outside of … Read the whole story
by Wayne Friedman
Network program ratings may be getting smaller, and cable ratings may be getting bigger, but programs from the broadcast networks still dominated this past … Read the whole story
by David Goetzl
General Motors said it has signed a deal to make Chevrolet a top-line sponsor of Fox's coming "The X Factor" singing competition in the … Read the whole story
by David Goetzl
The TVB said that national ADS (Alternative Delivery System) penetration reached a record in May for TV homes and in those that pay for … Read the whole story
by David Goetzl
NBC's new musical drama "Smash" isn't launching until early next year, but the show already has a record contract as it takes a page … Read the whole story
by David Goetzl
Dr Pepper is presenting a series of concerts leading up to the network's Premios Juventud, a Hispanic youth awards show that celebrates pop culture. … Read the whole story
COMMENTARY
by Ed Martin
Katie Couric certainly has her work cut out for her during the year ahead. Launching a new daytime talk show is a difficult enough … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Every Olympic event in the future will be seen live -- even if it starts at 2:30 a.m. on your local TV station, even … Read the whole story
COMMENTARY
by Jane Clarke
Last week we outlined all the terms and definitions for Ad Coding. This week we explore Program Coding. As with Ad Codes, Program Codes … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Successful TV shows are tougher to come by. Only 23% of shows from last year made it to a second season. That's down from … Read the whole story