by Wayne Friedman
In the strong digital age, television advertising continues to thrive -- now up by nearly a double-digit percentage increase in the first quarter: growing … Read the whole story
by Wayne Friedman
Overall, broadcast networks' prime-time inventory look to gain around 3% to 5% in overall volume to some $8.5 billion; cable networks will add 12%, … Read the whole story
by Wayne Friedman
ABC is a great network for targeting women, notes Horizon Media. It's got the biggest concentration of female viewers for any network outside of … Read the whole story
by Wayne Friedman
Rentrak is expanding its on-demand measuring service to include kids' programming, with Turner Broadcasting's Cartoon Network video-on-demand programming signing up as a client. Read the whole story
by Tanya Gazdik
Northwestern Mutual will have a strong advertising presence during the U.S. Open Golf Tournament, including TV spots on June 16 and 17 during ESPN's … Read the whole story
by Wayne Friedman
Network program ratings may be getting smaller, and cable ratings may be getting bigger, but programs from the broadcast networks still dominated this past … Read the whole story
by Karl Greenberg
The first spot in the campaign features glass beakers stacked up on glass shelves. Each beaker contains a different kind of fuel, whether hydrogen, … Read the whole story
by Wayne Friedman
The U.S. advertising economy continued to grow in the first quarter of the year -- though at a slightly slower pace than in previous … Read the whole story
by David Goetzl
The Collaborative Alliance Set-Top-Box Think Tank is studying the consumer usage of connected TVs. The consortium is interested in how people navigate through the … Read the whole story
by David Goetzl
General Motors said it has signed a deal to make Chevrolet a top-line sponsor of Fox's coming "The X Factor" singing competition in the … Read the whole story
by David Goetzl
The TVB said that national ADS (Alternative Delivery System) penetration reached a record in May for TV homes and in those that pay for … Read the whole story
by David Goetzl
The NBC station in Salt Lake City, owned by an arm of the Mormon church, has declined to air NBC's fall drama "The Playboy … Read the whole story
by David Goetzl
NBC's new musical drama "Smash" isn't launching until early next year, but the show already has a record contract as it takes a page … Read the whole story
by David Goetzl
Dr Pepper is presenting a series of concerts leading up to the network's Premios Juventud, a Hispanic youth awards show that celebrates pop culture. … Read the whole story
by Erik Sass
Tribune Media Services is now offering two new packages of metadata for tagging, organizing and managing information about TV programs. Both services are intended … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
Competition isn't what it used to be. The Darwinian/Randian world of go-it-alone doesn't cut it anymore. In our interconnected, hyper-networked, flatter-every-day world, we're all … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Take down the filters, and your ratings will go up. That's one theory, anyway. During a recent Promax conference in Las Vegas, Joe Early, … Read the whole story
COMMENTARY
by Ed Martin
Katie Couric certainly has her work cut out for her during the year ahead. Launching a new daytime talk show is a difficult enough … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Every Olympic event in the future will be seen live -- even if it starts at 2:30 a.m. on your local TV station, even … Read the whole story
COMMENTARY
by Jane Clarke
Last week we outlined all the terms and definitions for Ad Coding. This week we explore Program Coding. As with Ad Codes, Program Codes … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Successful TV shows are tougher to come by. Only 23% of shows from last year made it to a second season. That's down from … Read the whole story