by Karl Greenberg
Marissa Hunter, head of advertising for Ram Truck brand, tells Marketing Daily the common thread "is a collective desire on behalf of all our … Read the whole story
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by Joe Mandese
Citing the "first signs of weakness," Interpublic's Magna Global unit this morning issued a downgrade to its outlook for U.S. ad spending in 2011, … Read the whole story
by David Goetzl
Even as OWN: Oprah Winfrey Network has had some bumps getting off the ground, Winfrey said Thursday she has confidence success is coming as … Read the whole story
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by Joe Mandese
Capping off a week of research findings and discussions focusing on how Madison Avenue measures audiences across the multitude of screens they use to … Read the whole story
by David Goetzl
Bloomberg said it has tapped an executive at ABC News' digital operations to lead its 24-hour business news network, which will relish closing the … Read the whole story
by Wayne Friedman
Extending its TV-sports marketing efforts, Stan Lee's "The Guardian Project," a bunch of comic-book hockey-theme superheroes, has struck a marketing and equity deal with … Read the whole story
by Karl Greenberg
Guardian Media Entertainment will join in an equity partnership with NBC Universal wherein the latter will give cross-platform media support around content and product … Read the whole story
by Wayne Friedman
Game seven of NBC's "NHL Stanley Cup Finals" did its job as the top-rated show of Wednesday night. It earned high marks versus the … Read the whole story
by Wayne Friedman
About one-third of U.S. viewers multitask while watching TV from live or from time-shifted programming. Surfing the Internet is the biggest activity -- 56% … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
As attendees to the Smart TV Summit in San Jose last week learned, it is estimated that by the end of 2015 there will … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Feel free to ignore IPv6, but I recently came across a white paper that describes to marketers why they should care about the transition … Read the whole story
COMMENTARY
by Jane Clarke
Ad decision components -- whether hardware or software -- come into play once the ad inventory is properly watermarked and ready to air. But … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
I am an early adopter when it comes to anything TV or video-related. I got my VCR and DVR when each was in less … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Television always looks for the out-of-nowhere hits in the sometimes-sleepy summer period. And Current TV, with Keith Olbermann's new show starting in a few … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Matt Warta entered the media research field via an unusual route -- from a stint in the venture capital world. From this unique perspective, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Low salaries for well-known actors? How should the average TV viewer feel about this? The answer depends on the current sentiment -- which can … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The Internet TV habit has grabbed hold of Americans in just a few short years of streaming prime time onto anytime access. And while … Read the whole story