by Wayne Friedman
With speculation of a possible sale of Hulu, the big online video site has struck a new TV program deal with co-owner Walt Disney … Read the whole story
by Laurie Sullivan
Free time in front of potential customers doesn't happen for advertisers often, but a video ad model on YouTube makes it a reality for … Read the whole story
by Tanya Gazdik
The video features Carlton, a scholarly talking cat, who is on a crusade to tell America how important the vagina is (or should be.) … Read the whole story
by Karl Greenberg
A source close to Attik points out that comedy is something of an advertising sub-specialty, and that agencies will typically subcontract to a species … Read the whole story
by David Goetzl
USA is launching what it terms an "interactive multiplatform" comic series affiliated with drama "Burn Notice" on outlets such as the network's Web site, … Read the whole story
by Erik Sass
Media General, publisher of 21 daily newspapers, including The Tampa Tribune and Richmond-Times Dispatch, announced that it will require employees to take 15 days … Read the whole story
by Wayne Friedman
ABC carved out a win on Thursday night with an entire lineup of fresh programming -- "Wipeout," "Expedition Impossible" and "Rookie Blue." It's new … Read the whole story
COMMENTARY
by Ed Martin
AMC's "The Killing," which concluded its first season last Sunday, simultaneously engaged and enraged viewers and critics alike with its story of the investigation … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Viacom's dispute with cable operators -- first Time Warner and now Cablevision -- over iPad apps is not only about license fees but also … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
What is real in an age when purported "reality TV" has "finales" and one-named self-branded celebrity wannabes posing as people? When being on a … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
I am writing this column on a flight home from a very important industry conference. No, this is not going to be another one … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Nielsen takes look at today's American teen, raised in an age dominated by media choices like never before, from the Internet to cable channels … Read the whole story
COMMENTARY
by Jane Clarke
Addressability is a fairly recent concept in our current understanding of Set-Top-Box data capabilities. But it has gained understanding and interest in media buying … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Hulu needs to be an independent company so it can compete in real-time, real-world business. Trouble is, consumers still seek out TV network content. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Back in the days when the TV was a "box" not a "display," when "boob tube," "idiot box" and "vast wasteland" were synonyms for … Read the whole story