Companies may want to send out memos and put up signs by the vending machine encouraging employees to take some time off from grueling work to play FarmVille, Mafia Wars, … Read the whole story
With speculation of a possible sale of Hulu, the big online video site has struck a new TV program deal with co-owner Walt Disney … Read the whole story
Free time in front of potential customers doesn't happen for advertisers often, but a video ad model on YouTube makes it a reality for … Read the whole story
The video features Carlton, a scholarly talking cat, who is on a crusade to tell America how important the vagina is (or should be.) … Read the whole story
A source close to Attik points out that comedy is something of an advertising sub-specialty, and that agencies will typically subcontract to a species … Read the whole story
Years after most of the major agency holding companies have launched or spun-off branded audience-buying platforms, WPP's GroupM this morning said it was entering … Read the whole story
Michael Bollo, who has considerable experience in Spanish-language broadcasting, has joined the TVB as vice president, marketing and business development. Read the whole story
USA is launching what it terms an "interactive multiplatform" comic series affiliated with drama "Burn Notice" on outlets such as the network's Web site, … Read the whole story
That approach came about because the marketing team was so impressed by the "passion and pride" the employees feel about the products, and wanted … Read the whole story
Comic-Con has generated more star power in recent years, as Hollywood has premiered sci-fi-type series there, while looking to generate some grassroots buzz. E! … Read the whole story
Media General, publisher of 21 daily newspapers, including The Tampa Tribune and Richmond-Times Dispatch, announced that it will require employees to take 15 days … Read the whole story
Outdoor TV is unveiling ten new shows for its third-quarter programming line-up, including an array of reality series about hunting and the outdoor life. … Read the whole story
ABC carved out a win on Thursday night with an entire lineup of fresh programming -- "Wipeout," "Expedition Impossible" and "Rookie Blue." It's new … Read the whole story
"The 'Make it an IHOP day' campaign taps into something that our guests have told us: That starting or finishing their day with great … Read the whole story
Network prime-time television was generally pretty lackluster on the last Sunday in June; cable shows weren't exactly stellar either. The second episode of TNT's … Read the whole story
"We wanted a smart yet engaging media campaign around the Chiquita Rio Web site that could provide trackable, measurable results for our brand," aid … Read the whole story
I'd say that what the industry does best -- what everyone has in common, whatever our role is in the ecosystem -- is tell … Read the whole story
For TV advertisers, going long -- in football parlance, running the clock -- is always a disruption Current TV's hour-long "Countdown with Keith Olbermann" … Read the whole story
"This is really addicting," I admit to my wife after more than an hour of my distracting her from reading with a new iPad … Read the whole story
AMC's "The Killing," which concluded its first season last Sunday, simultaneously engaged and enraged viewers and critics alike with its story of the investigation … Read the whole story
Viacom's dispute with cable operators -- first Time Warner and now Cablevision -- over iPad apps is not only about license fees but also … Read the whole story
What is real in an age when purported "reality TV" has "finales" and one-named self-branded celebrity wannabes posing as people? When being on a … Read the whole story
I am writing this column on a flight home from a very important industry conference. No, this is not going to be another one … Read the whole story
Nielsen takes look at today's American teen, raised in an age dominated by media choices like never before, from the Internet to cable channels … Read the whole story
Addressability is a fairly recent concept in our current understanding of Set-Top-Box data capabilities. But it has gained understanding and interest in media buying … Read the whole story
Hulu needs to be an independent company so it can compete in real-time, real-world business. Trouble is, consumers still seek out TV network content. … Read the whole story
Back in the days when the TV was a "box" not a "display," when "boob tube," "idiot box" and "vast wasteland" were synonyms for … Read the whole story