by Karlene Lukovitz
The in-store media platform -- being touted as a breakthrough in the booming shopper marketing arena -- enables measurable digital communications to consumers throughout … Read the whole story
by Wayne Friedman
More studies reveal cord-cutting isn't a threat to traditional TV distribution systems -- yet. But those most likely to cut the proverbial cord are … Read the whole story
by David Goetzl
Jeff Zucker, the former head of NBC Universal, is set to be an executive producer of a new syndicated show with Katie Couric. He … Read the whole story
by Sarah Mahoney
Nielsen looked at women in 21 countries, and found that almost 80% of those respondents in developed countries say that the role of women … Read the whole story
by Erik Sass
The Action Sports Group/Grind Networks, a division of Source Interlink Media, is partnering with Adap.tv to sell and deliver targeted online video advertising across … Read the whole story
by Wayne Friedman
Though new consumer electronic devices/digital video services are making inroads with TV programming, subscription television is still the dominant TV service for consumers -- … Read the whole story
by David Goetzl
Randy Falco, the former NBC Universal executive who joined Univision earlier this year, has been elevated to president-CEO at a time of expansion for … Read the whole story
by Wayne Friedman
ABC's "The Bachelorette" and "Extreme Makeover: Weight Loss Edition" continue to gain traction this summer. "The Bachelorette" gained almost 10% week-to-week -- now at … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Can Google do for social what it did in search? Advertisers have been waiting to answer that question for years as they waved good-bye … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If God envisioned a media executive, it might be Rupert Murdoch. Murdoch is a character, to be sure, which makes for great TV entertainment, … Read the whole story
COMMENTARY
by Bill Wise
If you want to understand the limits of TV ratings points, then consider this classic tidbit from TV lore. In the late 1940s, the … Read the whole story
COMMENTARY
by Bob DeSena
I enjoy headlines more than most. I appreciate the art of the headline, the (sometimes) drama, and the (often) silliness that provides a break … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Through thick and thin, in bad and good overall TV markets, the NFL has endured well for its TV partners -- especially when it … Read the whole story
COMMENTARY
by Matt Wasserlauf
Video ad campaigns delivered online give advertisers the ability to understand who is watching, how much of it they are watching, and how different … Read the whole story